Marketing Specialist-Banking

Job PurposeTo develop and execute marketing initiatives for the bank's products and services, ensuring effective product positioning, customer engagement, and market penetration. The role focuses on promoting banking products, increasing product awareness and adoption, and supporting business growth through targeted marketing strategies and campaigns.Key ResponsibilitiesDevelop and execute marketing strategies and campaigns for banking products, including retail and corporate banking products and servicesPromote banking products such as personal finance, credit cards, mortgages, savings accounts, deposits, and other financial solutionsWork closely with Product Management, Sales, Digital Banking, and Business teams to understand product features, value propositions, and business objectivesDevelop product positioning, key messages, and marketing materials to communicate product benefits and competitive advantagesPlan and execute product launch campaigns, promotional offers, and customer acquisition initiativesConduct market research and competitor analysis to identify market trends, customer needs, and opportunities for product growthDevelop targeted marketing campaigns based on customer segments, behaviors, and preferencesMonitor campaign performance and evaluate effectiveness against KPIs, including customer acquisition, product penetration, conversion rates, and engagementAnalyze customer insights and market feedback to recommend improvements to product marketing strategiesCoordinate with creative agencies, media partners, and internal stakeholders to deliver marketing campaignsEnsure all product marketing communications comply with the bank's brand guidelines, internal policies, and applicable regulatory requirementsPrepare marketing reports, campaign performance analysis, and recommendations for continuous improvementRequirementsQualifications & RequirementsBachelor's degree in Marketing, Business Administration, Communications, or a related field3-5 years of experience in marketing, preferably within the banking or financial services sectorExperience in planning, executing, and monitoring marketing campaignsGood understanding of banking products and financial servicesKnowledge of digital marketing channels, social media platforms, and marketing toolsExperience in market research, competitor analysis, and customer segmentationStrong analytical skills with the ability to monitor campaign KPIs and prepare performance reportsExcellent communication, presentation, and coordination skillsAbility to manage multiple projects and meet deadlinesProficiency in Microsoft Office applicationsPreferred CertificationsProfessional Marketing or Digital Marketing CertificationGoogle Analytics or Digital Marketing certificationsCIM or equivalent marketing qualification