Marketing Specialist

About the CompanyYibi Group is a leading OEM manufacturer and strategic partner for global luxury brands, certified by LVMH, Kering, and Richemont. With a 50,000㎡ precision manufacturing facility, we specialize in luxury hardware, fashion accessories, and jewelry components.About the RoleWe are looking for a Marketing Specialist to support our brand development and business growth in the French luxury market.ResponsibilitiesCreate and manage marketing content in French and English for LinkedIn, website, email campaigns, and other digital channels.Plan and execute social media activities to increase brand visibility and engagement.Conduct market research on luxury, fashion, jewelry, and accessories industries.Support lead generation initiatives and business development activities.Collaborate with teams in China and Europe to ensure effective execution of marketing projects.Monitor campaign performance and provide data-driven recommendations.Qualifications2–5 years of experience in marketing, digital marketing, communications, or content creation.Experience in luxury, fashion, jewelry, accessories, or B2B industries is preferred.Good understanding of the French luxury market and business culture.Familiarity with LinkedIn, Google Analytics, SEO, and other digital marketing tools.Fluent French and English are required.Mandarin is a plus.Required SkillsExcellent communication and writing skills.Strong organizational and project management abilities.Analytical mindset and attention to detail.Ability to work effectively in an international and cross-cultural environment.Self-motivated, proactive, and results-oriented.Equal Opportunity StatementWe are committed to diversity and inclusivity.