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Marketing Specialist | Real Estate Experience

Luxarabia Real Estate · Dubai, Dubai, United Arab Emirates

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We are looking for a creative, organized and detail-oriented Marketing Specialist to manage and develop Luxarabia's social media presence across multiple platforms and international markets.Key ResponsibilitiesSocial Media ManagementManage Luxarabia's social media accounts across Instagram, Facebook, LinkedIn, TikTok and YouTubeManage multiple accounts targeting different languages and international audiencesPlan, schedule and publish content according to the weekly content calendarEnsure regular posting and consistency across all platformsAdapt content to each platform, audience and marketContent Creation & Graphic DesignDesign high-quality social media posts, story's, carousels and infographicsCreate professional thumbnails and covers for YouTube videos, Instagram Reels and other contentDevelop visually engaging content about real estate projects, market trends, investment opportunities and company updatesCreate branded visuals for announcements, events, partnerships and property launchesMaintain a clean, modern and premium visual identity aligned with Luxarabia's branding guidelinesCommunity Management & EngagementMonitor and respond to comments, messages and interactions across all social media accountsEncourage engagement and build an active online communityIncrease brand visibility, audience interaction and organic reachIdentify relevant trends and opportunities to improve engagementBrand Identity & Quality ControlEnsure all content follows Luxarabia's brand guidelines, including fonts, colors, layouts and overall visual styleMaintain a consistent and recognizable identity across all international accountsReview content carefully before publication to avoid spelling, formatting or visual errorsEnsure every publication reflects Luxarabia's professional and premium positioningContent Strategy & CoordinationWork closely with the Marketing Manager, Content Creators, Video Editors and Media BuyersContribute creative ideas for new content formats, campaigns and social media trendsPrepare and maintain a structured weekly content calendarCoordinate content for property launches, events, campaigns and company announcementsEnsure content is delivered and published on timePerformance Monitoring & ReportingMonitor social media performance, including reach, engagement, follower growth and content interactionsIdentify top-performing content and recommend improvementsPrepare weekly social media performance reportsUse performance insights to improve the content strategy and increase organic visibilityRequirementsExperience in social media management and graphic designProficiency in Canva, Adobe Photoshop, Illustrator or similar design toolsStrong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTubeExcellent attention to detail and visual consistencyStrong creativity, organization and time managementAbility to manage multiple accounts and deadlines simultaneouslyUnderstanding of luxury branding and real estate marketing is a mandatory