Marketing Supervisor

About the Company

Invest Group Overseas (IGO) is an investment and property development company based in Dubai. Established by a group of elite business leaders, IGO focuses on capitalizing on business opportunities in the developed and emerging markets. The company has a well-deserved reputation as one of the top regional investment companies, delivering premium properties that contribute to the growth of cities and localities.Summary:We are seeking a dynamic and results-driven Marketing Supervisor to lead and manage our marketing team, ensuring the development and execution of innovative marketing strategies that elevate brand presence, drive customer acquisition, and increase revenue. As the Marketing Supervisor, you will oversee the daily operations of the marketing department, guiding your team in planning, executing, and optimizing marketing campaigns across a variety of channels including digital, print, social media, and events.Your role will involve collaborating closely with cross-functional teams—such as sales, product development, and customer service—to align marketing initiatives with overall business goals and customer needs. You will be responsible for managing the marketing budget, tracking performance metrics, and making data-driven recommendations to refine strategies. Additionally, you will be expected to stay ahead of industry trends, monitor competitor activities, and continuously identify opportunities for innovation and improvement.Requirements and skills:Proven experience as marketing executive or similar roleMinimum 5 years’ experience in a marketing role.Fluent level of Arabic & English, both spoken and written.Outstanding writing and communication skills.Good understanding of market research techniques, data analysis and statistics methodsProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. Web Trends)Strong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant disciplineDuties Responsibilities: Preparing and delivering marketing plans within company objectivesContributing ideas to lead marketing campaignsCreation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness.Work closely with Corporate Marketing and External agencies in developing and implementing Brand Digital and Online strategy and campaigns (Owned and Paid Media).Analyze market share, market dynamics, trends and track competitor’ activity (e.g. promos, marketing activities including digital / social media).Oversee and manage the marketing budget.Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effectiveEstablish KPI’s for marketing budgets and monitor spends performance and ROI to present to management on a monthly basis.Organize and implement all aspects of company events such as launches, events, interviews, conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrateProduce materials of visual impact and within brand guidelines aligned with messaging and creative briefsCreate and edit graphics for web, social. Email, purchased media print digital and outdoor advertisementsCome up with new ideas to improve brand marketing and exposureGenerating dynamic written graphic and video social media content associated with the approved strategy and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube etc.Promote content on social networks and monitor engagement e g comments and sharesAssist in the management of social media communications and provide responsive real-time engagement (community management)Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand formatProvide regular and comprehensive reports on the performance of marketing campaigns, Sales reports, and others.