Modern Trade Sales Manager

Key ResponsibilitiesDevelop and implement sales strategies and business plans for the Modern Trade channel to achieve sales targets, revenue, and profitability objectives.Build and maintain strong relationships with key modern trade accounts, including supermarkets, hypermarkets, and retail chains.Lead negotiations on pricing, trading terms, listing fees, promotional agreements, and annual business plans with key accounts.Monitor sales performance, distribution, market share, and competitor activities to identify business opportunities and address performance gaps.Lead, coach, and develop the Modern Trade sales team to ensure target achievement and effective execution of sales strategies.Plan and manage trade promotions, in-store activations, merchandising activities, and visibility programs to improve sales performance and brand presence.Develop account-specific sales plans and collaborate with key customers to drive category growth and strengthen business partnerships.Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and other relevant teams to ensure product availability, promotional readiness, and operational efficiency.Monitor sales forecasts, stock availability, customer orders, and receivables in coordination with relevant departments.Prepare and present regular sales performance reports, forecasts, and business reviews to senior management.Manage the Modern Trade sales budget and trade spending to ensure effective resource utilization and profitability.Identify opportunities to expand distribution, improve in-store execution, and strengthen the company's position within the Modern Trade channel.RequirementsBachelor's degree in Business Administration, Marketing, or a related field.Minimum 5–7 years of sales experience in the FMCG industry, including at least 3 years in a managerial role within Modern Trade.Proven track record of achieving sales targets, driving revenue growth, and managing key modern trade accounts.Strong negotiation, communication, presentation, and relationship management skills.Excellent leadership and people management skills, with the ability to coach and develop a high-performing sales team.Strong analytical and commercial skills, including sales forecasting, trade spending management, and performance analysis.Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.Experience using sales reporting tools, Distribution Management Systems (DMS), or other sales management systems is an advantage.Strong organizational and problem-solving skills, with the ability to manage multiple priorities and work effectively across departments.