PPC Specialist
Think Shaw · Sahibzada Ajit Singh Nagar, Punjab, India
Tailor my CV for this job — freeThink Shaw Private Limited is looking for talented, enthusiastic, and passionate individuals to join our growing team as PPC Specialist Experience : ( 3- 4 yrs)Work_From_Office
Key Responsibilities
Set up and manage Search, Shopping, Performance Max, Display, and remarketing campaigns in Google Ads.Set up and manage lead generation and sales campaigns in Meta Ads.Implement conversion tracking using Google Tag Manager, GA4, Meta Pixel, and Conversions API. Manage product feeds in Google Merchant Center and Meta Commerce Manager, including resolving feed errors and disapprovals.Conduct keyword research and structure campaigns and ad groups. Monitor campaign performance, identify gaps, and optimize bids, budgets, and audiences to improve ROAS.
Requirements
Hands-on with Google Tag Manager, GA4, Meta Pixel and Conversions API 3–4 years managing Google Ads and Meta Ads accounts independently, not just assisting. Google Sheets or Excel: pivot tables, lookups and basic formulasPlus : Microsoft Advertising, Reddit, LinkedIn or TikTok Ads experience. Knowledge of WordPress, Shopify, Wix or Squarespace backends. Uses AI tools in daily work, beyond basic chatbot tasks. Agency experience managing multiple client accounts