PR & Influencer Manager

About The RoleOur client, a leading live experiences agency in the region, is looking for a PR & Influencer Manager to lead the full PR scope of a large-scale cultural festival in the Al Dhafra region, Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will be based at the client's office in Dubai and move on site for the festival period.You will:Lead PR planning and delivery before and during the festivalBuild and manage media coverage across regional and national outletsRun media engagements, PR stunts and on-ground activationsManage influencer and content creator engagement to amplify the festivalFrom the start date until early December you will work five days a week from the client's office in Dubai, building the PR plan, media relationships and press materials. From 8 December until the first week of January you will be on site at the festival, leading on-ground media coordination, live issues and reporting.This is a senior, hands-on role. We are looking for someone who has independently led the entire PR scope of a large event or festival, not someone whose experience is mainly in supporting a PR team.Key ResponsibilitiesPR Strategy and LeadershipOwn the full PR scope of the project, from planning and execution through on-ground coordination and post-event reportingDevelop the PR plan, key messages and media timeline in line with the festival's objectivesReport on coverage, reach and results to the client teamMedia Relations and ContentBuild and maintain direct relationships with journalists, editors and media outletsIndependently draft, write, review and finalise press releases and media materialsSecure and coordinate media coverage before and during the festivalMedia Events and ActivationsPlan and manage media days, media dinners and other press engagementsPlan and deliver PR stunts and on-ground activations that generate coverageCoordinate influencer and content creator visits, briefs and deliverablesCrisis CommunicationsDevelop a crisis communication plan for the live event periodManage PR-related issues on site quickly and calmly, working with the client and operations teamsRequirementsProven experience independently leading the full PR scope of events, festivals, or cultural and traditional eventsStrong media connections in the UAE, with hands-on media outreach experienceAbility to write and finalise press releases without supportExperience planning and delivering PR stunts and on-ground activationsExperience organising media days, media dinners and press engagementsExperience developing crisis communication plans and handling live event issuesValid UAE visa (required)Ideal BackgroundPR leadership on large-scale festivals or cultural events in the UAE is a strong advantageExperience managing influencer and content creator campaigns is a strong advantageAgency or live events backgroundLanguagesEnglish: fluent, requiredArabic: preferredWorking ConditionsFull-time project contract: immediate start until the first week of January 2027Office-based: five days a week at the client's office in Dubai until early DecemberOn site in the Al Dhafra region, Abu Dhabi: 8 December 2026 to the first week of January 2027Visa: you must hold your own valid UAE visaEvent schedule: flexible to work evenings and weekends during the festival period