Regional Marketing Manager
Ezee Workers Employment Services Center · Dubai, United Arab Emirates
Tailor my CV for this job — freeREGIONAL MARKETING MANAGER – GCC OPERATIONS Location: Dubai, UAE – Head OfficeRegional Scope: UAE, Qatar, Kuwait, Saudi Arabia & Expansion Markets
The role is responsible for developing and managing integrated digital and offline marketing strategies that generate qualified leads, increase customer acquisition, strengthen brand presence, and contribute directly to revenue growth. The successful candidate must combine strategic marketing leadership with strong hands-on experience in performance marketing, lead generation, CRM, direct marketing, branding, media, events, and marketing automation.This is a performance-focused role where success will be measured through lead volume and quality, CPL, CPA, conversion rates, ROI, customer acquisition, and contribution to revenue.
Key Responsibilities
-Regional Marketing StrategyDevelop and execute multi-country marketing strategies across the UAE, Qatar, Kuwait, Saudi Arabia, and future expansion markets. Build marketing plans according to each market's customer behavior, competition, pricing, and commercial objectives. Manage multiple brands, campaigns, and markets simultaneously. Develop monthly, quarterly, and annual marketing plans aligned with business and sales targets. Identify new channels and growth opportunities across GCC markets.Performance Marketing & Lead GenerationPlan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, and other relevant platforms.Maintain consistent and scalable daily lead generation across the businesses.Manage advertising budgets and allocate spending according to campaign performance and ROI.Continuously optimize campaigns to improve CPL, CPA, conversion rates, ROAS, and overall ROI.Conduct A/B testing across audiences, creatives, offers, landing pages, and advertising channels.Monitor campaign performance and take corrective action when results fall below targets.CRM & Direct MarketingDevelop and manage WhatsApp, SMS, and email marketing campaigns.Implement automated customer journeys, follow-ups, retargeting, and lead-nurturing campaigns.Work with CRM systems to manage the customer journey from initial lead generation through conversion.Ensure accurate lead tracking, attribution, segmentation, and reporting.Improve database utilization through remarketing, reactivation, and retention campaigns.Brand & Offline MarketingPlan and manage outdoor advertising campaigns, including billboards, banners, signage, and brand activations.Develop and manage influencer marketing campaigns and strategic collaborations.Plan and oversee events, exhibitions, promotional activations, and corporate participation.Manage media sponsorship opportunities, including radio, television, programs, events, and strategic partnerships.Ensure consistent brand positioning and communication across all markets and channels.Marketing Technology, AI & AutomationIdentify and implement AI tools and marketing automation solutions to improve campaign execution, content production, lead management, reporting, and operational efficiency.Develop automated reporting and performance-monitoring processes.Ensure effective integration between advertising platforms, landing pages, CRM systems, WhatsApp, and other customer communication channels.Continuously evaluate new technologies and marketing tools that can improve scalability and performance.Sales & Marketing AlignmentWork closely with sales teams to ensure marketing activities generate commercially valuable opportunities.Monitor lead quality and conversion performance with sales management.Identify gaps between lead generation and sales conversion and implement corrective strategies.Use sales feedback and CRM data to improve targeting, campaigns, offers, and lead quality.Align marketing campaigns with sales priorities, promotions, market demand, and revenue targets.Performance Management & ReportingEstablish and monitor marketing KPIs across all companies and markets.Track key metrics including lead volume, CPL, CPA, conversion rate, ROAS, ROI, customer acquisition, and revenue contribution. Prepare regular management reports and dashboards showing marketing performance, budget utilization, results, and recommended actions. Make data-driven decisions regarding budget allocation and campaign optimization.
Requirements
- Minimum 6–8 years of hands-on marketing experience, covering both digital and offline marketing.Proven experience managing performance marketing and lead-generation campaigns.Strong practical knowledge of Google Ads, Meta Ads, TikTok, Snapchat, YouTube, and other digital advertising platforms.Experience with WhatsApp, SMS, email marketing, CRM systems, automation, and lead nurturing.Strong understanding of branding, media buying, influencer marketing, outdoor advertising, events, and activations.Demonstrated ability to manage significant marketing budgets based on measurable ROI.Strong analytical skills with the ability to interpret marketing and sales data.Experience managing multiple brands, campaigns, or markets simultaneously.Strong understanding of the relationship between marketing, lead quality, sales conversion, and revenue.Excellent communication, coordination, and stakeholder-management skills.Preferred Qualifications & Experience:-Previous marketing experience within GCC markets, particularly the UAE, Qatar, Kuwait, and Saudi Arabia.Experience within the service, recruitment, manpower, employment services, or related industries.NATIVE ARABIC SPEAKER & FLUENT IN ENGLISHExperience implementing AI and automation within marketing operations.Immediate availability or ability to join within a short notice period is preferred.Key Performance Indicators (KPIs)Performance will be evaluated primarily based on:Qualified leads generatedCost per Lead (CPL)Cost per Acquisition (CPA)Lead-to-customer conversion rateMarketing ROI / ROASCustomer acquisition growthLead qualityRevenue generated from marketing-sourced leadsMarketing budget efficiencyCRM and database conversion performanceBrand growth and market reachPerformance across individual GCC marketsSalary: Competitive package based on experience and qualifications.