Regional Marketing Specialist

About the Company

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 40 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units. CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

Responsibilities

Product Communication PlanningResponsible for product communication and promotion across the Middle East. Align products with marketing milestones to execute advertising placements, influencer collaborations, event planning, test‑drive campaigns and other on‑site activities, as well as provide vehicle support for marketing events.BP Agreement & ExecutionResponsible for driving and implementing dealer BP agreements. Monitor and conduct acceptance checks against BP agreements to ensure execution quality.Product PromotionResponsible for product communication and promotion across the Middle East. Align products with marketing milestones to execute ad placements, influencer collaborations, event planning, test‑drive campaigns, and on‑site activities, and manage vehicle logistics for marketing initiatives.Position Requirement:Bachelor's degree or above, with 3 years or more work experience in branding, marketing, or product operation.Major in journalism and communication, advertising, marketing or related majors is preferredProficient in written and spoken English.Proficient in written and spoken ArabicWorking experience in the automotive industry, mastering the basic knowledge of the automotive industry, is preferredStrong communication, coordination, and execution skillsStrong project planning and management skills are preferredExperience with leading global automotive brands (e.g., Toyota, Nissan, Hyundai, Kia) is a plus.