Regional Sales Manager (FMCG)
Sunda International · Lagos, Lagos State, Nigeria
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Regional Sales Manager (FMCG)Position Details
Role Purpose We are seeking a highly motivated and strategic Regional Sales Manager to drive revenue growth, expand market share, and optimize distributor networks within assigned territories. This leadership role requires a seasoned FMCG professional capable of directly managing a core team of 6–10 employees while indirectly directing a field force of over 100 sales and distribution personnel. The successful candidate will champion our regional sales strategy and ensure the seamless execution of commercial objectives.2. Key ResponsibilitiesStrategic Sales & Market ExpansionDesign and execute comprehensive regional sales strategies aligned with overall corporate objectives.Take full accountability for delivering monthly, quarterly, and annual sales volume and revenue targets.Identify lucrative new business opportunities, driving market penetration and expanding customer networks.Continuously analyze market trends, competitor intelligence, and consumer demands to inform strategic pivots.Team Leadership & DevelopmentDirectly manage, mentor, and evaluate a high-performing team of 6–10 regional sales professionals.Provide indirect oversight and strategic direction to 100+ field sales and distribution staff via team leaders and distributors.Establish clear KPIs, conduct regular performance reviews, and implement targeted improvement plans.Spearhead recruitment, onboarding, and continuous capability-building initiatives for the regional sales force.Distributor & Channel ManagementBuild and sustain strategic partnerships with key distributors, wholesalers, and major retail accounts.Establish joint business plans with distributors, setting clear expectations for stock levels, market coverage, and sales-out velocity.Drive operational excellence in product availability, merchandising visibility, and promotional execution across all channels.Proactively mitigate and resolve channel conflicts, supply chain bottlenecks, and localized market challenges.Performance Tracking & ReportingLeverage sales data to identify performance gaps and capitalize on emerging regional opportunities.Submit accurate sales forecasts, territory performance reports, and actionable business reviews to senior management.Optimize the allocation of trade spend and effectively manage the regional sales operational budget.3. Candidate QualificationsBachelor’s degree (B.Sc./B.A.) in Business Administration, Marketing, Sales, or a related discipline.Minimum of 5 years of progressive sales experience within the fast-moving consumer goods (FMCG) sector.At least 3 years of demonstrated success in a managerial or supervisory capacity.Prior experience in a multinational or Tier-1 FMCG organization Proven track record in regional territory management, distributor capability building, and large-scale field force operations.Experience managing 6–10 direct reports and a broad matrix of indirect field staff is highly desirable.Core CompetenciesDeep understanding of the Nigerian FMCG landscape, including traditional wholesale, retail channels, and distributor networks.High resilience, self-motivation, and the ability to operate autonomously across a large geographic territory.Must be willing and able to travel extensively within the assigned region.