Retention Coordinator

Department: Retention Marketing

Location: SoHo New York, NY (In office 4 days a week)Level: CoordinatorThe RoleYou will work inside our CRM platform daily - helping build campaigns, configure segments, set up A/B tests, QA content, and deploy sends on schedule.

You will learn the full campaign lifecycle from the ground up while contributing to a high-volume program from day one.What You Will OwnCampaign Build & DeploymentBuild email and SMS campaigns end to end: from creative assets and campaign briefs, to - HTML setup, dynamic content blocks, etc.Configure audience segments and lists per campaign briefSchedule and deploy campaigns according to the send calendar, managing targeting and optimal send timesSet up A/B tests as directed by the lifecycle and acquisition leadsQuality AssuranceExecute the full QA checklist on every send - links, images, rendering across clients (desktop, mobile, dark mode), dynamic content logic, segment accuracy, etc.Send test emails, documenting and resolving issues before deploymentVerify tracking parameters, attribution setup, and conversion pixel firing on all campaign linksFlag anomalies in segment sizes, open/click rates, or deliverability metricsRetention OpsMaintain campaign naming conventions, folder organization, and tagging standards within the CRM platformPull post-send performance data and compile it into standard reporting templatesSupport flow updates and maintenance as directed - updating creative assets, adjusting timing, swapping content blocksWho you areBachelors degree or equivalent in Marketing, Business, or related field0-2 years in email marketing, CRM, or digital marketing - internships and coursework countFamiliarity with an ESP (Klaviyo, Mailchimp, or similar) is a plus but not required - we will train youBasic comfort with HTML/CSS is a plus - willingness to learn email-specific markup is what mattersHighly organized with strong attention to detail - you work from checklists and you do not skip stepsComfortable working at pace - you can manage multiple tasks in a day without losing track of detailsEager to learn the technical side of email - deliverability, segmentation, and performance metricsCurious about the why behind the sends, not just the how - you want to understand the strategy even if you are not setting itABOUT IL MAKIAGE & ODDITYIL MAKIAGE is a technology-driven beauty company based in NYC. We are defining and building the future of beauty by using unparalleled technology and AI to connect people with superior, painstakingly tested beauty products. We invest heavily behind our capabilities and strongly support experimentation and intellectual freedom to push the boundaries of what technology and data science can achieve.ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild, and Methodiq, with business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive meaningful impact.