Sales Director

About the RoleWe are seeking a seasoned Sales Director to lead and grow our automotive electronics business across South China. This is a key commercial leadership position within a global Tier 1 automotive supplier, responsible for a portfolio of major Chinese OEM accounts, with a particular emphasis on Geely — our largest single customer and approximately half of our total business.You will work alongside a dedicated Sales Director who owns the Geely relationship full-time; your role is to serve as a strong second line of coverage for Geely while taking full commercial ownership of the non-Geely OEM portfolio (Dongfeng, GAC, SAIC) and new-energy vehicle customers (e.g., XPeng). You will be expected to operate at senior levels of customer organizations, build relationships that extend beyond the office, and drive both revenue growth and profitable business outcomes.Key ResponsibilitiesOwn the sales strategy and commercial execution for the South China OEM portfolio, including Dongfeng, GAC, SAIC and selected NEV customers.Act as a senior relationship anchor for Geely, providing backup coverage and support to the dedicated Geely Sales Director, and ensuring continuity of senior-level access across Geely's purchasing, R&D and executive organizations.Build and maintain deep, multi-level relationships with customer decision-makers — not limited to working-hours contact, but extending to genuine personal credibility and access.Lead, coach and develop a team of 4 sales professionals across Shanghai and South China, driving individual and team KPI achievement.Manage the full commercial cycle: opportunity identification, quotation strategy, contract negotiation, order intake, revenue delivery, receivables and claims.Work cross-functionally with product, engineering, program management and finance teams to ensure customer requirements are translated into winning and profitable solutions.Contribute beyond pure sales execution — supporting strategic customer initiatives, senior-level engagement and business development priorities as defined by the VP Sales.Monitor market trends, competitor activity and customer strategy shifts, and translate these into actionable commercial plans.Requirements10+ years of automotive industry sales experience, with at least 5 years in senior sales management roles at a Tier 1 supplier or OEM-facing technology company.Proven, verifiable relationships within Geely — across purchasing, R&D and/or executive levels. Candidates without substantive Geely access will not be shortlisted.Strong existing relationships with other Chinese OEMs (Dongfeng, GAC, SAIC) and/or NEV customers is highly desirable.Experience managing a P&L or having direct accountability for profitability, pricing and commercial terms — not purely revenue-driven.Automotive electronics product knowledge sufficient to engage credibly with customer purchasing and engineering teams.Demonstrated ability to lead small, geographically dispersed sales teams and build team capability.A profile that combines the professionalism and compliance discipline of a multinational environment with the commercial agility and relationship-driven approach required in the Chinese OEM market. Purely traditional MNC-style profiles and purely informal/guerrilla-style profiles will both be a poor fit.Fluent in Mandarin and English.Willingness to travel frequently within China.