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Sales Lead

eXtra (United Electronics Co.) · Riyadh, Saudi Arabia

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We are actively looking for a Sales Lead to join our Services Team and lead the Service Sales Promoters team, driving sales performance, productivity, and customer experience across multiple locations.Core Responsibilities:Manage, coach, and supervise the assigned Home Maintenance Sales PromotersOwn the team's sales targets, conversion performance, productivity, and execution qualityPlan promoter deployment and schedules based on traffic, sales potential, location performance, and business prioritiesAllocate promoters across eXtra stores and external locations such as partner retailers, exhibitions, events, and activation pointsMonitor daily, weekly, and monthly performance by promoter and locationTrack traffic, customer engagement, leads, conversion, sales performance and identify gapsConduct daily performance follow-up and regular coaching sessions with promotersVisit sales locations to ensure selling quality, customer approach, product knowledge, branding, and complianceIdentify underperforming promoters/locations and implement corrective action plansReplicate successful selling practices from high-performing promoters and locationsCoordinate with Store Management, Operations, Marketing, Training, HR, and partner locations to ensure smooth executionEnsure promoters receive the required training, sales materials, offers, system access, and operational supportSupport new promoter onboarding and conduct field coachingManage external partner-location execution and maintain effective working relationships with location managementEnsure proper implementation of campaigns and promotional activitiesConsolidate customer feedback, objections, competitor insights, and field observations and recommend improvementsPrepare, share regular performance reports, and action plans with Services ManagementMaintain adequate manpower coverage and coordinate attendance, leaves, replacements, and deployment changesEnsure the team complies with eXtra policies, approved selling practices, customer-data requirements, and partner-location rulesPersonally support critical locations, major activations, and sales recovery initiatives when requiredKey KPIs: Team Sales Achievement %, Membership & On-Demand Sales, Conversion Rate, Sales per Promoter,| Location Productivity, Promoter Target Achievement, Lead Conversion, Manpower Coverage, Customer Experience and ComplianceEssential Qualifications & Skills:Excellent leadership, coaching, communication, analytical, and problem-solving skills.Strong knowledge of sales targets, KPIs, conversion rates, and performance management.Proven experience in leading and managing sales teams, preferably sales promoters across multiple locations.3–5 years of experience in sales, preferably in retail or field sales.Bachelor's degree in Business Administration, Marketing, or a related field.