Search Engine Optimization Specialist

Roles & ResponsibilitiesConduct keyword research, discovery, expansion, and optimization.Perform On-Page SEO activities including meta tags, content optimization, internal linking, and URL structuring.Execute Off-Page SEO activities and support link-building strategies.Recommend improvements in website architecture, content, and technical SEO for better search engine rankings.Monitor website performance using SEO tools and analytics platforms.Research competitors and identify opportunities to improve rankings and traffic.Track, analyze, and report SEO performance metrics regularly.Coordinate with content, development, and marketing teams for SEO implementation.Stay updated with the latest SEO trends, search engine algorithms, and industry best practices.Interact with clients and provide regular SEO updates whenever required.