Senior AI Creative Strategist & Producer

About NaskSoft NaskSoft is building a portfolio of fashion and skincare ecommerce brands, including WholesaleShopping, Love My Fashions and Remedyze. We want them to be distinctive brands that customers seek out, with strong creative, growing social audiences and Shopify stores that drive sales.About the Role We’re looking for an experienced creative marketing leader who has personally created advertising, managed paid campaigns and led people. You’ll turn customer insight into brand positioning and campaigns, make the defining work yourself, and build a capable team around you. You’ll own daily creative priorities and quality decisions within the agreed brand direction.Key ResponsibilitiesResearch customers, competitors, products and buying objections. Develop positioning, messaging, campaign angles and a recognizable visual and verbal identity for each brand.Turn creative direction into clear briefs, hooks, scripts and storyboards.Lead Meta creative testing: build a prioritized roadmap of hypotheses and concepts, partner with our media buyer, and use Meta Ads Manager results to decide what to develop, iterate or replace.Personally produce flagship campaign images and short videos using Higgsfield and suitable editing tools, with strong composition, copy, pacing, sound and product accuracy.Develop organic content formats and connect campaigns with the Shopify shopping experience.Manage, brief and coach designers, editors and creators. Help assess portfolios and recommend in-house hires or freelancers.RequirementsProven experience taking ecommerce campaigns from research and creative development through launch, review and improvementSubstantial marketing and brand experience, including customer research, positioning and campaign planningHands-on Meta campaign management: setup, launch, monitoring, optimization and reportingStrong image and short-video ads you personally made, plus practical Higgsfield and professional editing skillsWorking knowledge of Meta Ads Manager, Meta Pixel and conversion tracking, and of hook rate, hold rate, CTR, CPA and ROASExperience managing designers, editors, creators or freelancersWhat We OfferBase salary of PKR 90,000 – 200,000 per month, depending on experienceA performance bonus linked to agreed targetsReal creative ownership and a visible brand transformation to put your name toA say in building and shaping your teamWorking Hours 1:00 PM – 10:00 PM