Senior Analyst, Consumer Insights

We are seeking a proactive and strategic Senior Analyst, Consumer Insights to join our regional team across the Asia-Pacific (APAC) market. Reporting to the Senior Manager of Consumer Insights, this role serves as a trusted business partner at the core of our data-driven decision-making process.In this role, you will lead end-to-end consumer research and actionable insights delivery across commercial, marketing, partnership, and strategy teams. You will bridge complex multi-source data with commercial impact—translating ambiguous market signals into clear strategic narratives and executive recommendations across the APAC region.Key ResponsibilitiesStrategic Insights & Business Narrative: Triangulate quantitative and qualitative data across diverse sources to form, defend, and present evidence-based strategic recommendations to senior regional stakeholders.Commercial & Partnership Support: Partner closely with commercial and sales teams to evaluate audience potential, assess performance outcomes, and build data-led pitch strategies that drive business growth.Market & Audience Intelligence: Conduct deep-dive analysis on consumer behavior, media consumption trends, and portfolio performance to identify future market opportunities and anticipate shift in audience demand.Custom Research & Methodology: End-to-end management of primary and custom research studies—from defining brief requirements and vendor management to fielding, analysis, and executive presentation.Proactive Advisory: Act as an internal consultant by identifying intelligence gaps, evaluating commercial risks, and surfacing actionable insights that business partners may not have explicitly requested.Process Optimization & Reporting: Leverage modern data tools and automation techniques to design scalable dashboards and reporting frameworks, improving regional analytical efficiency.Regional Representation: Represent APAC consumer and market dynamics across regional cross-functional discussions.Requirements & QualificationsExperience: 4 to 7+ years in consumer insights, media research, or market intelligence, with a proven track record of delivering end-to-end insights and presenting to multi-tier stakeholders.Analytical Judgment: Exceptional ability to synthesize ambiguous, complex, or conflicting multi-source datasets into crisp, executive-ready recommendations (primary evaluation criterion).Research Methodology: Strong foundation across both digital measurement platforms and linear/traditional research, with hands-on experience designing primary research projects.

Technical Skills

Advanced proficiency in Excel and PowerPoint for executive storytelling.Experience with reporting tools, data querying, or programming tools (e.g., SQL, Python, R).Familiarity with leveraging modern productivity tools and analytics frameworks for process automation.Industry Background: Prior experience in media, entertainment, streaming, digital platforms, or broadcast is preferred.Mindset: Proactive ownership, strong commercial acumen, intellectual curiosity, and a bias for continuous improvement.Communication: Flawless written and spoken English communication skills. Fluency in an additional APAC regional language is an advantage.