Senior Business Analyst (Ecommerce)

At Sun Group’s Digital Transformation Center, we are building an E-commerce Platform that connects customers with a diverse ecosystem of tourism, hospitality, aviation, entertainment, and lifestyle products.As a Business Analyst, you will sit at the intersection of Business, Product, Technology, and Customer Experience — transforming business opportunities and customer needs into clear product requirements, scalable solutions, and experiences that make it easier for customers to discover, choose, and purchase.This is more than a requirements role. You’ll help shape how customers interact with Sun Group’s digital ecosystem — from discovery to checkout and beyond.

Location: Sun Ancora, 3 Luong Yen, Hanoi, Vietnam (On-site) KEY RESPONSIBILITES1.

Discover Business & Customer Needs- Work with Product, Business, Marketing, Operations, and other stakeholders to identify business opportunities and customer pain points.- Analyze customer journeys across key e-commerce touchpoints: product discovery, search, promotion, booking/purchase, payment, order management, and after-sales.- Conduct stakeholder interviews, workshops, and requirement discovery sessions to uncover the real problems behind business requests.2. Turn Ideas into Product Requirements- Translate business needs and customer insights into clear, scalable, and actionable product requirements.- Define user stories, functional specifications, acceptance criteria, business rules, workflows, and edge cases.- Analyze complex e-commerce scenarios including pricing, promotion, product availability, inventory, payment, order lifecycle, cancellation, refund, and customer eligibility.- Break down complex requirements into well-structured features that development teams can confidently build and test.3. Partner with Product & Technology- Collaborate closely with Product Managers/Owners, UX/UI Designers, Solution Architects, Developers, QA, and Data teams throughout the product lifecycle.- Support product discovery, solution design, backlog refinement, sprint planning, UAT, and release readiness.- Clarify requirements and business logic throughout development, ensuring the delivered solution matches the intended customer and business outcomes.- Identify gaps, dependencies, risks, and potential impacts across connected systems and customer journeys.4. Improve the E-commerce Experience- Analyze user behavior, business performance, and product data to identify opportunities for improving conversion, customer experience, and operational efficiency.- Challenge assumptions and propose better ways to solve customer and business problems.- Continuously look for opportunities to simplify journeys, remove friction, and create more seamless digital experiences.5. Drive Cross-functional Alignment- Facilitate discussions between business and technology teams to build a shared understanding of product goals and requirements.- Communicate complex business logic clearly to both technical and non-technical stakeholders.- Ensure alignment on scope, priorities, expected outcomes, and delivery timelines.QUALIFICATIONS (MUST-HAVES)- 5+ years of experience as a Senior Business Analyst, preferably in E-commerce, Digital Product, Marketplace, Booking, Travel, Retail, or Consumer Platforms.- Strong experience in requirements analysis, user stories, functional specifications, business rules, process flows, and acceptance criteria.- Good understanding of e-commerce customer journeys and digital product lifecycle.- Strong analytical and problem-solving skills, with the ability to simplify complex business requirements into practical solutions.- Experience working with Agile/Scrum product and engineering teams.- Excellent communication, facilitation, and stakeholder management skills.WHY YOU‘LL LOVE WORKING HERE Impact That MattersYou’ll help shape large-scale digital platforms used across Sun Group’s iconic businesses from resorts and theme parks to entertainment and luxury hospitality.Fast-Paced, Innovative, and Tech-DrivenYou’ll be part of a high-performance team where ideas move quickly, experimentation is encouraged, and your contributions directly shape product success.Top-Tier Benefits- “An cư lạc nghiệp” policy: Apartment ownership for employees with 10 years of service.- Premium Suncare Insurance for you and your loved ones (free for employees).- Annual health check at Sun Group International Hospital.- Free access to Sun Group theme parks, cable cars, plus exclusive hotel, resort & entertainment discounts.- Special perks across aviation, banking, symphonic events, and real estate.