Senior Director of Growth

About KhaznaKhazna is a fintech platform focused on improving financial inclusion through accessible financial services.As we expand our consumer business across Saudi Arabia and Egypt, we're looking for an experienced Senior Director of Growth to build and scale a data-driven growth function across our B2B2C and Direct-to-Consumer (D2C) businesses.Reporting directly to the Group CEO and serving as part of the senior leadership team, this role will drive sustainable growth across the full customer journey, from acquisition and activation to engagement, retention and customer lifetime value.Key ResponsibilitiesGrowth Strategy & Commercial PerformanceDevelop and execute growth strategies across Saudi Arabia and Egypt, identifying priority customer segments, products, channels and market opportunities.Build scalable acquisition and distribution models across digital, organic, referral and strategic partnership channels.Own growth performance across the customer funnel, balancing acquisition, conversion, retention and customer lifetime value with commercial profitability.Lead the growth and expansion of Khazna's D2C business in Saudi Arabia while identifying opportunities to deepen customer engagement and product adoption in Egypt.Product-Led Growth & Customer LifecyclePartner with Product and Technology to optimize customer journeys, including onboarding, KYC, activation, product adoption and repeat usage.Use customer behavior, funnel analysis and experimentation to identify friction, improve conversion and influence product priorities.Develop lifecycle and CRM strategies that improve engagement, retention, reactivation and customer lifetime value.Work with Risk and Operations to ensure growth initiatives support responsible lending, portfolio quality and regulatory requirements.Growth Analytics & ExperimentationEstablish the measurement, analytics and experimentation capabilities needed to support data-driven growth decisions.Work with Data and Technology teams to develop reliable tracking, funnel reporting, cohort analysis, segmentation and attribution capabilities.Lead structured experimentation across acquisition, product journeys and customer engagement, scaling initiatives supported by measurable results.Evaluate growth performance through customer economics, including acquisition costs, conversion, retention and lifetime value.Leadership & ExecutionBuild and lead a high-performing growth function across Saudi Arabia and Egypt, developing the capabilities, teams and operating mechanisms required to scale.Drive cross-functional execution with Product, Technology, Data, Commercial, Marketing, Finance and Risk.Contribute to senior leadership decisions on growth priorities, investment allocation and commercial trade-offs.Establish clear performance accountability and a culture of analytical decision-making, experimentation and continuous improvement.Candidate ProfileSignificant senior leadership experience in growth within consumer fintech, digital financial services, e-commerce, marketplaces or high-growth consumer technology.Proven experience building and/or scaling a substantial D2C business, with measurable commercial results.Strong expertise in product-led growth, growth analytics, experimentation and customer lifecycle management, beyond traditional acquisition or performance marketing.Demonstrated ability to work closely with Product, Data and Engineering teams on the technical foundations of growth, including tracking, analytics, attribution and experimentation.Strong commercial understanding of unit economics, customer acquisition costs, retention and lifetime value.Experience building and leading high-performing teams and delivering results through cross-functional collaboration.Understanding of consumer lending, payments, BNPL, digital banking or related financial-services models.Experience in Saudi Arabia, Egypt or the broader GCC/MENA region is strongly preferred.Experience in regulated financial services is desirable.Familiarity with platforms such as GA4, AppsFlyer, Amplitude, Mixpanel, Braze, CleverTap or equivalent tools.Leadership StyleWe're looking for a commercially minded, analytical and hands-on leader who can move between strategy and execution, challenge assumptions with data and build the capabilities required for sustainable growth.The successful candidate should be comfortable operating in an evolving environment, developing strong teams and influencing cross-functional priorities while maintaining the discipline required in a regulated financial-services business.