Senior Market Analyst

We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization. Your role:Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies. Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows. Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics. Perform P&L analysis and track business performance against key financial and operational KPIs. Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities. Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms. Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence. Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making. Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations. To succeed in this role: Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline. Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields. Experience in the telecommunications, mobile, technology, or financial services industry will be an advantage. Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred. Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms. Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights. Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making. Strong project management and stakeholder management skills, with the ability to work effectively across teams. Excellent interpersonal, communication, and presentation skills. Good command of both written and spoken English and Cantonese