Senior Specialist - Destination Strategy & Planning

The Senior Specialist, Destination Strategy & Planning, supports the development and execution of the destination's long-term strategy, operating model, and transformation initiatives. The role works closely with internal stakeholders and external partners to define strategic priorities, assess growth opportunities, develop business cases, and monitor the delivery of key initiatives that contribute to the destination's success.ResponsibilitiesStrategic Planning & DevelopmentSupport the development and periodic refresh of the destination strategy, vision, and strategic objectivesConduct market, tourism, and competitive analysis to identify growth opportunities and emerging trendsDevelop strategic recommendations, business cases, and scenario analyses to inform executive decision-makingSupport the creation of strategic roadmaps, implementation plans, and transformation initiativesTransformation & Performance ManagementDrive strategy execution through initiative tracking, governance frameworks, and performance monitoringDevelop KPIs, performance dashboards, and reporting mechanisms to assess progress against strategic objectivesSupport organizational transformation initiatives, operating model enhancements, and capability development programsIdentify risks, dependencies, and mitigation actions impacting strategic deliveryDestination Insights & AnalyticsConduct destination demand analysis, visitor insights, and benchmarking studiesAnalyze market data, tourism trends, and stakeholder feedback to generate actionable insightsSupport the development of reports and executive presentations for senior leadershipStakeholder ManagementCollaborate with internal functions including Marketing, Partnerships, Experience, Development, Commercial, and Corporate StrategyCoordinate workshops, working sessions, and strategic planning activities with stakeholdersEngage external consultants, government entities, and industry partners as requiredGovernance & ReportingSupport strategic governance forums and decision-making committeesPrepare executive-level reports, presentations, and briefing materialsEnsure alignment between strategic initiatives, business plans, and organizational objectivesRequirementsBachelor's degree in Business Administration, Strategy, Economics, Industrial Engineering, Finance, Public Policy, Tourism, or related field. Master's degree is preferred2-5 years of experience in Strategy Consulting, Transformation Consulting, Corporate Strategy, PMO / Enterprise Transformation, Tourism, Real Estate, Destination Development, Hospitality, Entertainment, or Public Sector StrategyStrategic and analytical mindsetStrong communication and presentation skillsAbility to synthesize complex information into clear recommendationsHigh attention to detailStrong project management and coordination capabilitiesAbility to influence and collaborate across multiple stakeholders