Social Media Manager | Tourism Experience

Luxarabia is looking for a creative, results-driven Social Media Manager to support the growth of its online tourism and e-commerce business. The successful candidate will have proven marketing experience within the travel, tourism, hospitality, or online booking industry, with strong knowledge of social media, website management, SEO, and digital marketing strategies.Key ResponsibilitiesDevelop and execute digital marketing strategies to increase online visibility, website traffic, customer engagement, and bookingsManage and grow the company's social media channels, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platformsCreate, plan, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns tailored to travel and tourism audiencesManage the company's website content, ensuring information is accurate, engaging, SEO-friendly, and optimized for conversionsImplement SEO strategies, including keyword research, on-page optimization, content optimization, and performance monitoring, to improve organic search rankingsPlan and execute digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads, where applicableDevelop promotional campaigns for tourism packages, travel experiences, destinations, and online booking servicesMonitor website traffic, social media performance, campaign results, and conversion rates using tools such as Google Analytics and Google Search ConsoleAnalyze marketing data and prepare regular performance reports, identifying opportunities to improve engagement, website traffic, leads, and bookingsConduct competitor research and monitor digital marketing trends within the travel, tourism, and e-commerce industriesCoordinate with internal teams, designers, content creators, and external agencies to deliver consistent brand messagingManage the social media content calendar, campaign timelines, and marketing budgetsEnsure consistent branding and a seamless customer journey across social media platforms and the company websiteRequirementsBachelor's degree in Marketing, Digital Marketing, Communications, or a related fieldProven experience in digital marketing and social media management, preferably within a tourism, travel, hospitality, or online booking companyStrong understanding of SEO, keyword research, website optimization, and content marketingExperience managing business websites and updating website content, preferably on an e-commerce or booking platformHands-on experience with social media platforms, content planning, community management, and audience growth