Vice President Marketing

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.Our client, a rapidly growing, family-owned premium design and manufacturing company in the commercial and residential lighting space, is hiring a Vice President of Marketing to join their talented team. The company is experiencing sustained growth and looking for a marketing leader to oversee all marketing across its portfolio of businesses and brands.This person will work closely with executive leadership, setting the overall marketing strategy and overseeing delivery across brand, demand generation, growth marketing and channel marketing. You will lead an established marketing team and in-house creative studio, so you should be a strong leader with a track record of building teams and driving growth within scaling businesses. Equally important, you should be willing to remain hands-on with campaigns, creative direction and marketing platforms when needed. The company is arguably best-in-class within its space, so experience marketing premium products known for their quality is important for this role. This is an opportunity to take ownership of marketing across a growing portfolio, with significant influence over the company's continued growth and direction.Please note, this is an onsite role in Carson, CA five days per week.

Responsibilities

Brand & Marketing StrategyDevelop and execute a comprehensive marketing strategy aligned with company-wide growth objectives, including defined budgets, KPIs and go-to-market plans.Own marketing strategy, planning and results across multiple brands and business units, tailoring programs to each brand’s distinct customers, channels and value proposition.Own brand architecture, positioning and identity across the portfolio, ensuring each brand’s value proposition is communicated clearly and consistently.Partner with executive leadership to align marketing priorities with overall business strategy.Own the marketing budget, allocating investment across brands and measuring return on that investment.Monitor the competitive landscape and market trends and adjust strategies accordingly.Lead the marketing integration of new companies into the portfolio as the business grows.Demand Generation & Channel MarketingOwn demand generation across the portfolio, including integrator- and commercial-focused ABM, email, eCommerce, paid social and GEO/SEO for each brand.Develop and implement marketing programs and engagement strategies for custom integrators, integrator buying groups, dealers and manufacturer’s representative agencies.Develop marketing programs and tools that equip manufacturer’s representative agencies and channel partners across commercial and residential channels to promote and sell the portfolio, including training, literature and co-marketing support.Build programs that create demand among residential specifiers, builders, designers and architects, as well as commercial buyers, contractors and specifiers.Develop and execute marketing programs for commercial and residential businesses, tailored to each brand’s customers and channels.Plan and oversee trade shows, events and education programs that build brand awareness and customer loyalty.Build scalable marketing programs that support dealer acquisition, retention and customer loyalty.Product Launch & Sales EnablementLead go-to-market strategy and execution for new product launches and brand initiatives across all businesses.Partner with Sales and executive leadership to improve pipeline quality, lead conversion and channel engagement.Develop launch messaging, campaign strategy, sales tools, training assets and channel communication plans that support field execution.Coordinate cross-functional launch execution across Product Management, Sales, Operations and Creative teams.Team Leadership & DevelopmentAttract, recruit and retain a high-performing marketing team, with a long-term focus on building a robust talent pipeline of skilled marketing professionals.Lead the Creative Director and the in-house creative studio to deliver premium content across all brands at the standard and pace required by the business.Define clear performance expectations, KPIs and career development pathways for all team members.Conduct ongoing coaching and counseling sessions to review individual performance, provide constructive feedback and support professional growth.Foster a culture of accountability, collaboration and continuous improvement.Partner with executive leadership to provide regular reporting on marketing performance, pipeline contribution and organizational needs.Provide strategic leadership while remaining hands-on when needed, guiding campaigns, creative briefs, launch materials and execution to maintain quality and meet business timelines.Market Intelligence & Cross-Functional CollaborationProvide timely customer and market insights to the product development team to inform innovation priorities and competitive positioning.Partner with Sales, Customer Solutions and Operations to ensure a consistent customer experience across every touchpoint.Work closely with executive leadership to ensure marketing priorities align with company-wide growth objectives and commercial strategy.

Requirements

Bachelor’s degree from an accredited institution.15+ years of progressive marketing experience, with a minimum of 7 years in a senior leadership role.Proven track record of leading marketing for multiple brands or business units, including both B2B and direct-to-consumer brands.Broad experience across brand strategy, demand generation and growth/performance marketing.Deep understanding of premium, design-led or specification-driven categories such as architectural products, lighting, interior design, luxury appliances, high-end consumer goods or comparable markets.Demonstrated experience building and scaling a marketing organization, including hiring, developing talent, and managing agencies and budgets.Experience marketing through channel partner networks and indirect sales channels, ideally including manufacturer’s representative networks and traditional commercial channels.Proven ability to lead a team while remaining hands-on with campaign strategy, creative briefs, launch materials and marketing execution.Exceptional leadership, communication and executive presence.CompetenciesProven track record as a strong people manager who drives exceptional performance and results through their team.Strategic thinking and vision.Brand and portfolio leadership.Executive-level relationship management.Results-driven with strong business acumen and data-informed decision making.Collaborative leadership style.High integrity and professional standards.