Brand Communication Manager

Groupe SEB is a global leader in cookware and small domestic appliances (SDA), bringing together iconic brands such as Tefal, Rowenta, WMF, Krups and many others. Operating worldwide, we deliver innovative solutions that enhance everyday life for millions of consumers.About the RoleWe are looking for a creative, proactive and results-driven Brand Communication Manager to join our Marketing team.In this role, you will develop and execute integrated brand communication strategies, with a strong focus on social media and influencer marketing. You will be responsible for building annual communication plans, strengthening brand positioning and ensuring consistent messaging across consumer touchpoints.Working closely with Product Managers, cross-functional teams and external agencies, you will lead brand communication initiatives, manage budgets and drive impactful campaigns that enhance brand awareness and consumer engagement.Key ResponsibilitiesBrand Strategy & Positioning: Champion brand positioning and collaborate with Product Managers to translate product innovations, category priorities and consumer insights into effective communication strategies.Integrated Communication Planning: Develop and execute annual 360° communication plans for existing products and new launches, defining target audiences, key messages and communication priorities across online and offline channels.Social Media Management: Lead social media strategy and execution, develop engaging content approaches, explore new formats and ensure brand consistency across digital platforms.Influencer Marketing & Creator Partnerships: Develop and manage influencer marketing initiatives, identify relevant creators and communities, coordinate collaborations with agencies and evaluate activation effectiveness.Cross-functional Collaboration: Work closely with Paid Media, Retail Media, Trade Marketing and Retail teams to align communication activities and deliver consistent brand experiences across consumer touchpoints.Agency & Campaign Coordination: Brief and coordinate external agencies, evaluate creative proposals and ensure effective execution of brand campaigns, social media initiatives and events.Budget Management & Performance Analysis: Plan and manage annual brand communication budgets, monitor spending and campaign results, and identify opportunities to optimize investments and improve performance.QualificationsBachelor's degree in Marketing, Communication, Business Administration or a related field.5–8 years of experience in brand communication, integrated marketing, social media or influencer marketing, preferably within consumer brands, FMCG or related industries.Strong hands-on experience in social media strategy, content planning, influencer marketing and creator collaborations.Proven experience developing integrated communication plans and managing brand communication budgets.Experience coordinating creative and digital agencies, with previous experience in a digital or creative agency environment considered an advantage.Strong understanding of consumer touchpoints, digital platforms, emerging content formats and brand communication trends.Ability to develop clear creative briefs, evaluate agency proposals and translate product benefits into compelling communication messages.Strong analytical, project management, communication and presentation skills, with the ability to influence cross-functional stakeholders.Creative, proactive and results-driven mindset with strong organizational skills and a collaborative approach.Fluency in Turkish and strong professional English proficiency.