Brand Manager - D2C (Founders Office)

About EfforaEffora is a new-age beauty and wellness brand built around the ritual, not the product. Our devices, topicals and supplements work together to stimulate, absorb and recover. After crossing ₹4.5 crore in net sales in our first year, we're scaling across marketplaces and offline retail. If you want to build a brand people remember, join a small Noida team that gives you real ownership.About the RoleWe are hiring a Brand Manager who will be accountable for the brand's growth and how it shows up in the market. You will own Effora from strategy to shelf: what it stands for, how it looks, what goes out every month, and the numbers it delivers. This is a role for someone who builds brands that sell.What You Will Own1. Brand vision and positioning

• Set the long-term direction for Effora and keep its routine-led, premium positioning sharp and different across devices, topicals and supplements
• Success: brand awareness, consideration and brand health scores, tracked quarterly2. Look, feel and visual identity
• Own the visual language across packaging, digital, social and retail, so every touchpoint is instantly Effora
• Success: brand recall, creative consistency and on-time delivery of brand assets3. Marketing calendar and execution
• Build and run the annual and monthly calendar: launches, campaigns, festive sales and marketplace events
• Success: campaigns and launches delivered on time and within budget4. Social, content and PR
• Drive the social, content and PR agenda with agencies, creators and the in-house team
• Success: follower growth, engagement rate, share of voice and earned media5. Performance intelligence
• Partner with the performance team to turn data into decisions on creative, messaging and spends
• Success: better ROAS, CAC, CTR and conversion, plus creative win rate in testing6. Competition benchmarking
• Track competitors on positioning, pricing, launches and communication, and turn it into action
• Success: a monthly competition report and brand decisions backed by insight7. Growth and P&L
• Own the brand's P&L outcomes
• Success: revenue growth, market share, repeat rate and contribution margin against annual targetsWhat We Are Looking ForMust-Have
• 5–7 years in brand management, ideally in D2C, beauty, personal care or FMCG
• A track record of growing a brand, with numbers to show for it
• Strong creative judgement and an eye for design
• Comfort with performance data and with owning targets
• Experience leading agencies and working across growth, ops, design and sales teams
• Based in or able to commute to NoidaGood to Have
• Experience with marketplaces (Amazon, Flipkart, Nykaa) and Shopify
• Experience with creator and influencer marketing
• Experience launching new products or categories
• Comfort using AI tools like Claude and ChatGPT for research, briefs and contentWho You Are
• Someone who sets an ambitious vision and is equally hands-on with execution
• Accountable for outcomes, not just activity
• Comfortable building from zero in a small, fast teamWhy Effora
• Own an entire brand, not one channel
• Work directly with the Founder and see your decisions reach the market fast
• Build a premium brand across beauty and wellnessHow to ApplyEmail your CV to talent@effora.inSubject line: Brand Manager