Buyer, Women's Intimates & Sleepwear

Role PurposeThe Manager – Buying (Womens Intimates & Sleepwear) ensures the assortment, pricing, and product mix align with the brand strategy, customer needs, and financial targets to drive sales, margin, and inventory productivity.Key Responsibilities1. Buying Strategy & Range Planning

• Develop seasonal buying strategy for women's intimates aligned with brand positioning and business targets.
• Create and manage category assortment plans including silhouettes, fabrics, colors, and price architecture.
• Work with Design, Planning, and Merchandising teams to develop commercially viable ranges.
• Define product mix and ensure the range meets customer expectations and market demand.2. Trend & Market Analysis
• Analyze fashion trends, consumer behavior, competitor assortments, and market opportunities.
• Use sales performance data and customer insights received from the planning team to forecast demand and plan future buys.3. Supplier & Vendor Management
• Source and develop relationships with vendors and suppliers globally.
• Negotiate pricing, MOQ, delivery schedules, and payment terms to achieve target margins.
• Take the lead on the fitting, sampling and product finalisation process
• Monitor supplier performance and ensure product quality and compliance.4. Financial & Commercial Management
• Participate in managing the category Open-to-Buy (OTB) budget and seasonal buy plans.
• Ensure sales, margin, stock turn, and markdown targets are achieved.
• Monitor product performance and take actions on slow or fast-moving items.
• Drive profitability through effective price architecture and promotional planning.5. Cross-Functional Collaboration
• Work closely with Planning, Design, Sourcing, and Visual Merchandising teams.
• Align range planning with marketing and visual merchandising strategies to optimize in-store presentation.
• Support product launches, seasonal campaigns, and store expansions.Key Performance Indicators (KPIs)
• Category Sales Growth
• Gross Margin %
• Sell-through rate
• Stock Turn / Inventory Productivity
• Markdown %
• Vendor performance and on-time deliveryQualifications & Experience
• Bachelor’s degree in Fashion Merchandising, Business, or related field.
• Atleast 5 years of experience in developing a private label women's intimates range
• Experience in fast-fashion or high-volume retail environments.
• Strong analytical, negotiation, and trend forecasting skills.
• Experience managing large vendor networks and international sourcing.