Content & Digital Marketing Lead
DigitalQatalyst · Dubai, United Arab Emirates
Tailor my CV for this job — freeJob SummaryDigitalQatalyst is seeking a commercially minded, execution-focused Social Media Lead to lead its Digital Lead Generation (DLG) social media team and turn the organisation’s digital presence, executive thought leadership, and 6xD intellectual property into qualified B2B conversations, leads, meetings, demos, and commercial pipeline.This full-time, office-based role in Dubai combines team coordination, content, prospecting, and performance tracking.Success is measured by reliable team delivery and measurable commercial outcomes—not simply follower growth or publishing volume.Key Responsibilities1. Team Leadership & Social Media OperationsLead and coordinate social media team members, freelancers, and contributors.Set weekly priorities, allocate tasks and owners, establish deadlines, and manage the operating calendar.Track daily content, prospecting, and lead-generation progress; resolve bottlenecks, reassign work, and escalate risks.Provide constructive feedback and ensure accountability for output, quality, and delivery.Create repeatable workflows for content, publishing, engagement, prospecting, and lead processing.Report weekly on team delivery, activity, and commercial outcomes.2. Content Planning, Quality Assurance & ActivationPlan and coordinate content across DigitalQatalyst (DQ), 6xD, and initiatives, aligned with business priorities and campaigns.Maintain the content calendar and ensure each post has a clear hook, one central message, and one primary call to action.Check copy, links, tags, brand/editorial standards, audience fit, and schedules.Match 6xD intellectual property, thought leadership, and other assets to audiences and business challenges.Coordinate with Editorial and stakeholders to ensure content is commercially relevant and ready.Repurpose content where useful and use engagement/conversion data to improve topics, messaging, and calls to action.3. B2B Targeting, Account Research & Social ProspectingDefine and maintain Ideal Customer Profiles (ICPs), buyer personas, and priority audiences.Research target organisations, executives, decision-makers, and stakeholders; build and maintain structured account and contact lists.Use LinkedIn and Sales Navigator to identify prospects and build connections.Prioritise accounts by business fit, challenges, and commercial potential.Develop engagement plans around DQ and 6xD products, services, intellectual property, and thought leadership.Engage accounts through relevant content, comments, connections, and direct conversations; favour personalised outreach over generic volume.Record account activity, prospecting, and emerging opportunities.4. Intent Detection, Engagement & Lead QualificationDistinguish general engagement from genuine commercial interest.Identify buying signals, business challenges, and expressions of interest.Initiate and nurture relevant conversations and qualify prospects based on organisational fit, decision-making authority, business challenge, commercial intent, and timing.Set next steps: further engagement, discovery, meetings, or demos.Progress contacts to qualified lead/opportunity status and record interactions, qualification, and follow-up.Ensure timely follow-up and escalate qualified or high-intent prospects.5. Commercial Handoff & Pipeline DevelopmentRoute qualified leads to the appropriate DQ Commercial or Business Development owner.Provide complete handoff notes covering organisation, role, business challenge, engagement history, demonstrated interest, and recommended next action.Maintain accurate CRM/lead-tracker records and consistent lead statuses.Track progression from engagement to qualification, meetings, demos, and follow-up.Work with Commercial to assess lead quality, meeting outcomes, and barriers.Monitor qualified conversations, leads, meetings, demos, opportunities, and pipeline sourced or influenced by social activity.Analyse conversion and drop-off points, and share commercial insights with Editorial and stakeholders to improve content and campaigns.6. Performance Reporting & Continuous ImprovementEstablish weekly reporting on team delivery, prospecting, lead generation, and commercial outcomes.Monitor delivery, content quality, publishing, account engagement, and conversion rates.Identify the best-performing audiences, content, campaigns, and calls to action.Trace content and engagement through to qualified leads and pipeline.Use evidence to improve workflows, targeting, messaging, prospecting, and follow-up; build repeatable playbooks.Required Qualifications & ExperienceApproximately 2–3+ years’ relevant experience in B2B lead generation, social selling, demand generation, business development, account-based marketing, B2B content marketing, social media management, or a related field.Experience coordinating or leading a team, project, campaign, or lead-generation initiative.Project-management skills covering task allocation, deadlines, tracking, and accountability.Experience researching target organisations, identifying decision-makers, and generating, engaging, or qualifying B2B prospects through digital channels.Understanding of content-to-lead generation and commercial conversion.Experience with structured trackers, CRM systems, or lead-management workflows.A degree or diploma in Business, Marketing, Communications, Digital Media, or a related discipline is preferred.Experience in enterprise technology, AI, SaaS, consulting, or digital transformation is an advantage.Technical CompetenciesSocial media team leadership, workflow management, project planning, and delivery tracking.B2B demand generation, social selling, LinkedIn, and LinkedIn Sales Navigator.ICP and buyer-persona development; account research; executive and decision-maker identification.Account-based prospecting, lead identification, qualification, nurturing, and commercial conversations.Content planning, editorial quality assurance, audience matching, and call-to-action development.CRM and lead-tracker management; sales-funnel and conversion analysis; campaign attribution and pipeline reporting.Social media analytics, AI-assisted research/productivity tools, and an understanding of enterprise AI, digital transformation, and technology-led business solutions.Soft SkillsLeadership, accountability, initiative, decisiveness, and proactive execution.Commercial curiosity, business awareness, analytical thinking, and research orientation.Strong project-management, organisational, and communication skills.Professional with senior stakeholders and executives.Relationship-building, consultative engagement, and cross-functional coordination.Attention to detail, quality control, disciplined follow-through, and adaptability.Willingness to learn, experiment, accept feedback, and balance delivery with commercial outcomes.Practical Trial RequirementA practical assessment is mandatory. Shortlisted candidates must demonstrate the ability to plan and execute a structured social media lead-generation workflow. The assessment may include:Defining an ICP and selecting relevant target organisations.Identifying decision-makers and preparing a sample prospect list.Mapping DQ or 6xD content to target audiences and business challenges.Preparing contextual LinkedIn engagement or prospecting examples.Demonstrating lead qualification and buying-signal identification.Preparing a sample lead handoff with context and recommended next steps.Producing a simple weekly team-delivery and commercial-performance report.Candidates must demonstrate leadership and hands-on execution and explain how social activity creates demand.Key Performance ExpectationsReliable, on-time delivery of team activities and adherence to the content calendar.High-quality content that meets editorial and publishing standards.Growth in relevant target-account engagement and qualified professional connections.Increasing meaningful B2B conversations and qualified leads.Effective progression from engagement to qualified lead, meeting, or demo.Accurate CRM records and complete commercial handoffs.Clear visibility of pipeline sourced and influenced by social activity.Regular reporting on delivery, lead quality, and conversion performance.Continuous improvement in targeting, content activation, and commercial conversion.Numeric targets will be agreed with leadership against the initial baseline and business priorities.Why Join DigitalQatalyst?Connect digital content, thought leadership, and technology solutions to commercial opportunities. Across DQ and 6xD, engage decision-makers and turn AI/digital-transformation intellectual property into B2B conversations. Build repeatable demand-generation processes, inform content strategy with commercial insights, and drive measurable growth.Job DetailsJob Type: Full-time