Content Writer

1. Content Creation Write and edit blogs, website pages, landing pages, case studies, and product-related content. Craft thought-leadership articles that position appse.ai as a credible voice in iPaaS and automation. Simplify technical concepts such as APIs, application integration, and workflow automation into clear, engaging stories. Proofread and fact-check content before publication. 2. SEO & Search Intent Conduct keyword research and map content to search intent across the marketing funnel. Implement on-page SEO, including titles, meta descriptions, headings, internal links, and content structure. Refresh and optimise existing content based on performance data. 3. AEO & AI Visibility Structure content for AI-powered search and answer engines using direct answers, FAQs, clear definitions, and scannable formatting. Track content visibility across AI search platforms and continuously improve performance. 4. Research & Performance Research original, accurate content angles instead of relying on recycled ideas. Monitor performance using Google Search Console, GA4, and Ahrefs/Semrush. Translate performance insights into actionable content strategies. Collaborate with product, sales, and marketing teams to capture real-world use cases and customer stories. Requirements1. 3–5 years of content writing experience, preferably in B2B SaaS, IT, or technology. 2. Excellent writing, editing, proofreading, and storytelling skills. 3. Hands-on experience in keyword research, search intent analysis, on-page SEO, and content optimisation. 4. Ability to structure content for AEO and AI-powered search. 5. Strong research skills with a track record of producing accurate, original content. 6. Experience writing blogs, website pages, landing pages, case studies, and product-related content. 7. Working familiarity with Google Search Console, GA4, Ahrefs or Semrush, and AI writing tools. 8. A writing portfolio showcasing relevant work. Benefits1. Visible impact: Your content directly influences traffic, search rankings, and pipeline growth. 2. Creative freedom: Your ideas help shape content strategy, not just execute it. 3. Continuous learning: Opportunities to grow across SEO, AEO, and AI-led marketing as the industry evolves. 4. Collaborative environment: A close-knit team where your work is valued and your voice is heard. 5. Flexible culture: A people-first workplace that values flexibility and collaboration. 6. Career growth: Real opportunities to grow with a fast-scaling product company.