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Content Writer

upGrad International · Gurugram, Haryana, India

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Content WriterExperience: 6 Months – 2 YearsBudget: Up to ₹4.8 LPAEmployment Type: Full-TimeJob OverviewWe are looking for a creative and detail-oriented Content Writer with a basic understanding of SEO to create engaging, search-engine-friendly content that drives organic traffic. The ideal candidate should have strong writing and research skills, a good command of English, and the ability to simplify complex information into clear, reader-friendly content.Key ResponsibilitiesWrite high-quality, original, and SEO-optimized blogs, articles, landing pages, and website content.Conduct basic keyword research using Google Keyword Planner, SEMrush, or similar tools.Implement on-page SEO practices, including meta titles, meta descriptions, headings, and internal linking.Research topics and create accurate, engaging, and reader-focused content.Edit and proofread content to ensure grammatical accuracy, clarity, and consistency.Collaborate with SEO, marketing, and editorial teams to align content with business objectives.Refresh and optimize existing content to improve organic visibility and search rankings.Follow brand guidelines, content standards, and evolving SEO best practices.Required Skills & QualificationsBachelor's degree in any discipline; English Honours, Journalism, or Mass Communication graduates preferred.Basic understanding of SEO principles and organic search traffic.Strong written communication, grammar, and research skills.Ability to simplify complex topics into easy-to-understand content.Familiarity with keyword research and on-page SEO tools is an advantage.Attention to detail, openness to feedback, and willingness to learn.What We're Looking ForA passionate writer who enjoys researching topics, creating useful content, and learning how content and SEO work together to drive digital growth.