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Conversion Rate Optimization (CRO) Internship

ArabyBrand · Cairo, Cairo, Egypt

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About UsWe are a specialized growth agency focused on converting traffic into revenue. We don't guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.Role OverviewAs an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.We are a specialized growth agency focused on converting traffic into revenue. We don't guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.Role OverviewAs an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.Key ResponsibilitiesAudit & ResearchConduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify user friction and UX bottlenecksAnalyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar)Perform "Message Match" audits to ensure that digital ad copy aligns seamlessly with landing page contentData AnalysisAnalyze conversion funnels in Google Analytics 4 (GA4) to pinpoint where users drop off and identify underperforming audience segmentsGather and synthesize qualitative data from customer surveys, feedback forms, and reviews to understand the motivation behind user actionsPrioritization & A/B TestingAssist in prioritizing test ideas using scoring frameworks (e.g., ICE or PIE) to focus on high-impact opportunitiesSupport the team in formulating strong, data-backed hypotheses for A/B testsAssist in setting up, launching, and QA-ing A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platformsMonitor live tests to ensure data accuracy and track statistical significanceReporting & CommunicationAssist in creating clear, actionable reports summarizing audit findings and test resultsHelp translate complex quantitative and qualitative data into simple, digestible insights for clientsRequirementsEducation & Background: Recent graduate or final-year student in Marketing, Business Administration, UX/UI Design, Computer Science, or a related field. (No previous professional experience is required)Analytical Mindset: Comfortable working with numbers and spreadsheets (Excel / Google Sheets). You have a passion for finding patterns and solving problemsBasic Knowledge: Familiarity with the concepts of Google Analytics, UX research, or heatmap tools (Clarity/Hotjar) through academic projects, online courses, or self-study is a strong plusBasic Technical Skills: A basic understanding of HTML & CSS (e.g., knowing how to inspect an element in a browser or change a button style) is highly preferredSoft Skills: High intellectual curiosity, strong attention to detail, and a desire to learn behavioral psychology and optimization methodologiesLanguage: Good command of written and spoken EnglishBenefitsHybrid working environment Great learning opportunities and mentorshipA supportive and friendly team dedicated to your growth Opportunities for career advancementPaid Internship: Gain valuable experience while earning a stipendLearning Opportunities: Work closely with top managers and industry experts to enhance your skillsMotivating Work Environment: Join a dynamic workplace that fosters motivation and creativityMultinational Company: Experience working in a diverse and global settingPost-Internship Employment: Potential eligibility for full-time positions with us after the internship periodCareer Preparation: Help you transition smoothly into the job marketJob Placement Support: Benefit from our network and recommendations for positions in leading companies