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Creative Director - Real Estate / Tech & Longevity

The Greater Change · Dubai, Dubai, United Arab Emirates

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About The ClientA new-generation, Dubai-based real estate developer creating residential, commercial, and mixed-use communities designed around the future of human livingBuilt on thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred dataPioneering a new category of real estate: places that actively support health, wellbeing, and longevityTechnology is built into every development through a proprietary living system that learns from individual needs and evolves over timeJob PurposeThe Creative Director owns the creative vision, direction, and standards for the company's corporate brand, wider brand portfolio, and project and product launches. Reporting to the CMO, you will turn brand strategy into original ideas, distinctive identities, and integrated campaigns that build market recognition and drive commercial impact.You will lead creative excellence from concept to delivery across digital and print, including websites, campaign assets, brochures, sales presentations, outdoor advertising, films, sales environments, and brand experiences. You will build the internal creative team, direct agencies and production partners, and work across Marketing, Sales, Design, Development, and Technology. This is a hands-on leadership role with ownership of final quality at every brand touchpoint.Key ResponsibilitiesCreative Vision & Brand DirectionOwn creative direction for the brand, its wider portfolio, and new launches, aligned with the CMO's vision and brand strategyTranslate positioning, audience insights, and commercial objectives into distinctive creative territories and visual narrativesLead brand identities and visual systems, with emphasis on digital expression, motion, imagery, and interactive storytellingSet principles for how corporate, project, product, and partner brands appear together, and maintain brand guidelinesPresent creative recommendations to the CMO and stakeholders with clear strategic rationaleCampaigns & LaunchesLead original concepts for corporate campaigns, project and product launches, and sales milestonesDevelop integrated campaigns for digital, social, film, interactive experiences, and digital outdoor, across teaser, pre-launch, launch, and ongoing salesShow products, technology, and living experiences through visual storytelling and product-led contentChallenge briefs and recommend stronger solutions within budget and timelineArt Direction, Motion & ProductionDirect brand films, product videos, architectural animations, interactive presentations, digital sales tools, and social contentSet visual direction for architectural imagery and CGI, and lead art direction for photography and filmDefine motion principles that create a recognisable brand expression across screensBrief and direct designers, visualisers, photographers, filmmakers, animators, and production partnersOversee selected print and physical materials to the same standard of finishApprove creative quality at key production stages, and stay hands-on in concept and critical design decisionsDigital, Interactive & Experiential DesignSet creative direction for websites, landing pages, digital campaigns, and interactive experiencesLead interactive presentations, video-led sales narratives, and immersive content for customers and brokersBalance brand expression, usability, accessibility, performance, and conversion with Digital Marketing and development teamsDirect screen content for sales galleries, exhibition stands, launch events, show units, and customer experience spacesEnsure digital and physical touchpoints form one coherent customer experienceTeam & Agency LeadershipBuild, lead, and develop the internal creative team across digital design, motion, video, and interactive contentAllocate resources by business priority and launch schedule, and run a disciplined review and approval processRecommend specialist hires, freelancers, or agency appointments, and creatively evaluate and hold agencies and partners accountableBuild reusable design components, motion templates, and asset librariesMaintain a trusted network of creative and production talent who can be onboarded quicklyGovernance, Budgets & CoordinationOwn creative quality control across internal and external workAgree creative priorities, production budgets, and approvals with the CMO, and coordinate with the Head of Marketing and Brand Marketing ManagerAssess production proposals, manage dependencies and competing priorities, and resolve delivery issuesPartner with Content for one cohesive idea, and use audience feedback and Digital Marketing insights to refine workEnsure work is culturally appropriate, platform-ready, and compliant with usage rights, partner guidelines, and advertising requirementsUpdate the CMO regularly on priorities, team capacity, expenditure, and risksRequirements

Requirements

Qualifications & ExperienceBachelor's degree in Graphic Design, Visual Communication, Advertising, Fine Arts, or a related field, or an equivalent track record12+ years in design, art direction, and creative development, including 4+ years as Art Director, Senior Art Director, Associate Creative Director, or equivalentProven real estate experience (essential), with a portfolio of brand development, property campaigns, and project launchesUAE professional experience (essential), with strong knowledge of Dubai's real estate market, culture, and local production environmentExperience with a real estate developer or an agency serving established property clientsStrong portfolio of original concepts across digital campaigns, websites, film, motion, and interactive experiencesExperience turning complex propositions into compelling visual stories and sales experiencesExperience directing architectural visualisation, animation, photography, film, and production partnersExperience building interactive presentations, digital sales tools, or immersive brand experiencesProven experience leading creative teams and managing agencies, freelancers, and suppliersEstablished creative and production network in Dubai and the UAEExperience presenting to senior stakeholders and guiding work through multiple approvalsStrong Adobe Creative Cloud and Figma knowledge, and the ability to direct motion, video, and interactive specialistsWorking knowledge of print productionAdvantage: technology, hospitality, branded residences, or wellbeing brand experienceAdvantage: Arabic design and typography knowledge

Requirements

Key SkillsExceptional conceptual thinking, art direction, and visual judgementTurning brand strategy and commercial goals into distinctive workReal estate storytelling, buyer motivations, and Dubai market understandingDigital storytelling, motion, pacing, and interaction expertiseHigh standards of typography, composition, imagery, and finishBuilding visual systems that adapt across formatsConfident leadership, strong presentation skills, and cross-functional collaborationProduction knowledge, resource planning, and budget awarenessBalancing ambition with usability, feasibility, and deliveryDecisive and organised under pressure, with accountability for final qualityBenefitsBest-in-class compensation package aligned with UAE market standards