Digital Growth & Acquisition Lead (Fintech, SaaS, Digital Banking and SME)
D Career Builders · Lagos State, Nigeria
Tailor my CV for this job — freeThe successful candidate will be responsible for building and managing a scalable digital growth strategy, converting small and medium-sized businesses into active, paying customers, and leading a team across customer activation and success.Key Responsibilities
- Develop and manage the end-to-end digital acquisition funnel, from customer sign-up to activation, paid conversion and retention.
- Drive customer acquisition through digital channels, including paid advertising, SEO, referrals, email, SMS and WhatsApp campaigns.
- Develop strategies to improve customer onboarding, activation rates and conversion from free to paid subscriptions.
- Lead customer activation and success teams to drive product adoption, customer retention and revenue growth.
- Identify opportunities for upselling, cross-selling and subscription upgrades.
- Monitor growth performance using data, dashboards and key performance indicators, and implement strategies to improve results.
- Collaborate with product and technology teams to improve customer experience and simplify digital onboarding.
- Recruit, coach and manage a high-performing team, setting clear targets and performance standards.Requirements
- Bachelor's degree in Business Administration, Marketing, Technology or a related field.
- 8–12 years of relevant experience in digital growth, customer acquisition, fintech, SaaS or related industries.
- At least 3 years of experience leading digital customer acquisition and activation.
- Proven track record of acquiring at least 1,000 business customers monthly through digital channels.
- Experience managing the complete customer funnel, including activation, paid conversion and retention.
- Strong experience in performance marketing, SEO, referral programmes and lifecycle marketing.
- Previous experience managing teams of at least 8 people.
- Strong analytical skills, with the ability to interpret growth metrics, customer acquisition costs, conversion rates and retention data.
- Experience working with product and technology teams to improve digital customer onboarding.
- Experience serving SMEs, merchants or business customers is highly desirable.Interested and qualified candidates should forward their CVs to cv@ascentech.com.ng using the job title as the subject