Digital Marketing & Growth Manager

Digital Marketing & Growth ManagerDentaSpa Seminars | International Academy of Facial Aesthetics (IAFA)Location: Miami, FL | Hybrid/Remote FlexibilityPosition: Full-TimeIndustry: Medical Aesthetics, Facial Injectables & Professional Continuing EducationAbout UsDentaSpa Seminars and the International Academy of Facial Aesthetics (IAFA) are established leaders in facial aesthetics education, providing advanced training, professional development, and educational resources for healthcare practitioners.Our programs include hands-on facial injectable training, online education, professional memberships, and national educational events, including the annual IAFA Aesthetic Symposium.We are seeking a highly motivated, tech-savvy Digital Marketing & Growth Manager to oversee our digital marketing strategy, lead-generation initiatives, online platforms, and marketing-to-sales operations across both brands.This is a hands-on leadership position for someone who combines creative marketing expertise with strong technical capabilities, data-driven decision-making, and an understanding of the medical aesthetics industry.Key ResponsibilitiesDigital Marketing & Social MediaDevelop and execute marketing strategies for DentaSpa Seminars and IAFA.Manage Instagram accounts for both brands, including content calendars, Reels, Stories, campaigns, engagement, and growth.Create and coordinate promotional campaigns for courses, membership programs, webinars, workshops, and conferences.Oversee Meta Ads, Google Ads, retargeting, and paid lead-generation campaigns.Track campaign performance, lead quality, conversions, and return on advertising spend.Maintain consistent brand messaging and visual identity across all platforms.Website Management, SEO & Landing PagesManage, update, and optimize both company websites.Build high-converting landing pages for educational programs, memberships, events, and promotions.Implement SEO strategies to improve organic visibility and qualified traffic.Manage website integrations, forms, tracking pixels, conversion events, and analytics.Improve website user experience, registration funnels, and conversion rates.Coordinate technical updates and troubleshoot website issues.AI, Automation & Digital InnovationIdentify and implement AI-powered tools to improve marketing efficiency, customer engagement, and lead conversion.Develop and manage AI chatbots for website inquiries, course recommendations, and lead qualification.Build automated lead-nurturing workflows through email, SMS, CRM, and other digital channels.Utilize AI tools for content development, marketing research, reporting, and campaign optimization.Explore new AI and automation capabilities to support business growth.Lead Generation & Sales Team ManagementOversee marketing lead-generation efforts and coordinate closely with the sales team.Supervise sales assistants responsible for sorting, qualifying, assigning, and following up with incoming leads.Manage CRM workflows, lead routing, attribution, and sales pipeline reporting.Monitor lead response times, conversion rates, and follow-up performance.Develop LinkedIn lead-generation strategies, including LinkedIn Sales Navigator and other professional prospecting tools.Support outreach campaigns targeting healthcare practitioners, professional associations, educational partners, and industry contacts.Online Education & Membership GrowthSupport the management and growth of our online education portal and IAFA membership offerings.Coordinate course launches, educational content uploads, student communications, and registration workflows.Develop campaigns to increase course enrollments, memberships, renewals, and engagement.Optimize digital enrollment funnels and automated student journeys.Collaborate with faculty and internal teams to market new educational offerings.Marketing Strategy & PerformanceDevelop monthly and quarterly marketing plans aligned with company revenue objectives.Manage campaign budgets and vendor relationships.Track KPIs, including qualified leads, cost per lead, conversion rates, registration revenue, and membership growth.Present performance reports and recommendations to leadership.Identify opportunities for partnerships, audience growth, and new revenue channels.Required Qualifications3–5+ years of experience in digital marketing, growth marketing, or a comparable role.Demonstrated experience in the medical aesthetics, facial injectables, dermatology, plastic surgery, medspa, or related industry.Strong understanding of Instagram marketing, Meta Ads, Google Ads, SEO, and conversion optimization.Hands-on experience managing websites and building landing pages.Experience with CRM platforms, lead automation, and sales funnel management.Familiarity with AI marketing tools and chatbot implementation.Experience supervising marketing coordinators, sales assistants, or lead-management teams.Strong analytical, organizational, and project-management skills.Ability to independently manage multiple brands, campaigns, and deadlines.Highly Preferred QualificationsPrevious experience marketing facial injectable training, aesthetic medicine education, or continuing education programs.Knowledge of neurotoxins, dermal fillers, facial rejuvenation, regenerative aesthetics, and related treatments.Experience with learning management systems (LMS), online academies, or membership platforms.Experience with LinkedIn Sales Navigator, professional B2B lead generation, and outreach automation.Ability to develop AI-powered chatbots and connect them to CRM and lead-management workflows.Experience marketing medical conferences, workshops, or professional educational events.Familiarity with email/SMS marketing, marketing automation, and membership retention strategies.Ideal CandidateYou are both a strategic thinker and a hands-on executor. You understand how to build a brand, generate qualified leads, and turn marketing activity into measurable revenue.You are comfortable moving between creative content, technical website projects, paid advertising, AI tools, and sales operations. You understand the professional medical aesthetics audience and can communicate confidently about facial injectable education.Most importantly, you take ownership, work independently, and are excited about using technology and innovative marketing strategies to grow two established brands.How to ApplyPlease submit your resume along with examples of relevant marketing campaigns, websites or landing pages you've developed, and measurable results you've achieved.Candidates with experience in facial aesthetics, medical education, or professional healthcare training are strongly encouraged to apply.