Digital Marketing Executive

Job Title: Digital Marketing ExecutiveExperience: 6 Months – 2 Years

Location: Bhayandar West, Mumbai.

Employment Type: Full-Time (10:00 AM to 7:00 PM), Saturday Half-Day.Key ResponsibilitiesImplement SEO strategies, keyword research, and website optimisation.Plan, execute, and optimise Google Ads and Meta Ads campaigns.Manage social media platforms, content calendars, and regular postings.Track website traffic, campaign performance, and conversions using Google Analytics 4 and Google Search Console.Create engaging social media content, ad copy, and promotional materials.Monitor campaign KPIs and optimise marketing activities.Support content marketing, email campaigns, and lead generation initiatives.Required Skills & Qualifications6 months to 2 years of hands-on experience in digital marketing.Knowledge of SEO, keyword research, and website optimisation.Practical exposure to Google Ads and Meta Ads.Familiarity with Google Analytics 4 and Google Search Console.Experience in social media management and content posting.Knowledge of Canva, Google Keyword Planner, SEMrush, or Ahrefs is an advantage.Strong analytical, communication, and organisational skills.Preferred Candidate ProfilePractical experience in SEO and performance marketing.Creative, proactive, and data-driven approach.Experience in B2B or SaaS product marketing is an added advantage.Key Performance Indicators (KPIs)Organic website traffic and keyword rankings.Social media engagement and consistency.Advertising performance and cost per lead.Lead generation and conversion rates.