Digital Marketing Executive

Company Description Scootoid eLearning provides professional, world-class training services through its dedicated LMS platform. The organization specializes in technical courses such as Static Equipment Design, PV-Elite, Welded Storage Tank Design (API 650), Heat Exchanger Design, and Column Design. A highly qualified and experienced team of professionals delivers structured, standards-based training to clients. Scootoid eLearning focuses on quality, practical relevance, and industry-ready skills to support learners’ career growth.Role Description The Digital Marketing Executive is a full-time, work from office in Thane, Maharashtra India. This role involves planning and executing digital marketing campaigns to promote Scootoid eLearning courses and brand awareness. Day-to-day responsibilities include managing social media channels and posting, creating digital content, optimizing web presence, and monitoring campaign performance using analytics tools. The Digital Marketing Executive will collaborate with trainers and the management, Sales team to develop marketing strategies, coordinate promotional campaigns, and support lead generation and conversion activities. The role also includes regular reporting on key performance metrics and recommending improvements to enhance reach and engagement.Qualifications / SkillsCandidates should possess strong Marketing and Social Media Marketing skills to plan and execute campaigns across digital channels.Candidates should possess clear Communication and Web Copy Writing skills to create engaging posts, emails, and website copy.Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.Relevant experience in digital marketing, preferably within eLearning, education, or professional training services.Familiarity with major social media platforms, email marketing tools, and basic SEO practices.Ability to work and coordinate with cross-functional teams.Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.Must be familiar with Canva, AI tools, Video editing, Google ads and analytics