Digital Marketing Executive – Content, SEO & Lead Generation

KRAF Illumination is looking for a creative and results-driven Digital Marketing Executive to manage social media content, execute Meta lead generation campaigns, and improve the brand's digital presence.Key Responsibilities- Plan and manage monthly social media content calendars.- Write engaging reel scripts and develop creative concepts for brand videos.- Create static posts, creative carousel posts, and social media campaign content.- Manage social media platforms, including Instagram, Facebook, and LinkedIn.- Plan and execute Meta Ads campaigns focused on lead generation.- Implement SEO strategies to improve website visibility and organic traffic.- Track campaign performance, lead quality, engagement, and website analytics.- Coordinate with designers, video editors, and internal teams to execute marketing campaigns.Required Skills- Experience in social media content planning and copywriting.- Knowledge of Meta Ads Manager and lead generation campaigns.- Understanding of SEO, keyword research, and website optimization.- Creative thinking and an understanding of branding and digital marketing trends.- Experience with Canva and analytics tools is preferred.- B2B marketing experience is an added advantage.Experience: 1–3 yearsJob Type: Full-time