Digital Marketing Manager

Company Description Bodhe Institute of Entrepreneurship (BIE) is an innovative business school focused on preparing individuals to create, lead, and build organizations rather than simply compete in existing markets. The institute blends academic rigor with experiential learning, exposing learners to real-world business challenges and direct interactions with founders, CXOs, investors, and industry leaders. Located in Mumbai, India’s business and financial capital, BIE places learners at the center of a vibrant ecosystem of entrepreneurs, corporations, and innovators. Its programs are designed to help individuals spot opportunities, understand customers, make sound business decisions, build teams, and navigate uncertainty. BIE’s mission is to equip learners with the mindset and skills needed to turn ideas into action and build impactful ventures.Role Description The Digital Marketing Manager is a full-time, on-site role based in Thane. This role is responsible for planning and executing digital marketing campaigns that promote BIE’s programs, events, and brand across multiple online channels. The Digital Marketing Manager will oversee social media presence, manage paid and organic campaigns, optimize website and landing page performance, and implement strategies to drive quality leads and increase brand awareness. Day-to-day tasks include developing content and campaign calendars, monitoring analytics dashboards, coordinating with internal teams and external partners, and continuously testing and refining digital strategies for better reach and engagement. The individual will also ensure consistent brand messaging, maintain up-to-date knowledge of digital marketing trends, and provide regular performance reports and insights to leadership.CTC - 25k to 30k Location - Thane QualificationsCandidates should possess strong Digital Marketing and Marketing skills, including experience developing and executing end-to-end digital campaigns.Candidates should possess Social Media Marketing skills, with the ability to manage platforms, create engaging content, and grow audience reach and engagement.Candidates should possess Lead Generation skills, especially in designing funnels, optimizing landing pages, and using campaigns to drive qualified inquiries.Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics or similar platforms to track, measure, and optimize performance.Relevant experience in education, edtech, or startup ecosystems is beneficial, along with strong communication skills and the ability to collaborate with cross-functional teams.A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; certifications in digital marketing or analytics are an added advantage.Demonstrated ability to work independently, manage multiple projects, and adapt to a fast-paced, entrepreneurial environment is highly valued.