Digital Marketing Manager

To develop and execute comprehensive digital marketing strategies that drive brand awareness, lead generation, and sales growth for the organization, leveraging multiple digital channels and staying up to date with industry trends and best practices.Develop and execute comprehensive digital marketing strategies.Manage and optimize digital marketing campaigns across multiple channels.Analyze and report on digital marketing metrics and KPIs.Build and maintain a strong online brand presence.Develop and manage high-quality content for digital marketing campaigns.Lead and manage a team of digital marketing professionals.Manage and optimize digital marketing budgets.Collaborate with internal stakeholders and external partners.Develop influencer marketing strategies.Optimize website and digital marketing campaigns for search engines.Develop and implement email marketing strategies.Track and analyze key performance indicators (KPIs) across digital marketing channels.Provide regular reporting and insights to stakeholders.Stay up to date on the latest digital marketing trends and best practices.Ensure alignment of digital marketing efforts with business objectives.Develop and execute social media marketing strategies.Manage and optimize paid advertising campaigns (PPC, SEM).Conduct market research and competitor analysis.Develop and implement content marketing strategies.Manage and optimize website user experience (UX).Develop and execute video marketing strategies.Manage and optimize digital marketing automation tools.Analyze and report on customer journey and conversion funnels.Develop and implement influencer partnership strategies.Ensure brand consistency across all digital marketing channels.Qualification Master’s degree in marketing, Business Administration, or related fieldDigital marketing certifications (e.g., Google Analytics, HubSpot, Facebook Blueprint)Proven experience in digital marketing, preferably in a leadership role.KnowledgeDigital marketing channels (social media, email, SEO, PPC, content marketing)Marketing automation tools (e.g., Marketo, Pardot)Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)SkillsStrategic planning and executionTeam management and leadershipData analysis and interpretationContent creation and copywritingExperience Minimum 5-7 years of experience in digital marketing, with at least 2-3 years in a leadership role.Key Behavioural Competencies Strategic thinking, Creativity and innovation, Analytical mindset, Collaborative leadership, Adaptability and flexibility, Results-driven approach