Digital Marketing Specialist

An established UAE-based healthcare and wellness distribution company is looking for an experienced Digital Marketing Specialist to design, execute, and optimise digital media strategies across a diverse portfolio of international product brands.This role combines strategic planning with hands-on execution, focusing on building brand visibility, reaching the right consumers, driving engagement, and converting digital marketing investments into measurable commercial results.You will work closely with Brand Management, Sales, E-commerce, and external partners to develop brand-specific digital strategies aligned with commercial objectives, product launches, consumer behaviour, and market opportunities.What You Will OwnBrand Digital Strategy: Design and execute digital media strategies for individual product brands, translating brand positioning, target audiences, and commercial priorities into actionable plans.Media Planning & Budgeting: Develop digital media plans, recommend channel investments, allocate approved budgets, and monitor spending effectiveness across brands.Paid Media & Campaign Management: Plan, launch, manage, and optimise campaigns across Google Ads, Meta, TikTok, LinkedIn, and other relevant digital platforms.Performance Marketing: Improve campaign effectiveness through audience targeting, bidding strategies, A/B testing, remarketing, and conversion optimisation.SEO & SEM: Develop and implement search strategies that strengthen product visibility, generate qualified traffic, and support customer acquisition.Analytics & Reporting: Analyse performance using GA4, Meta Insights, and other reporting tools, measuring reach, engagement, conversions, customer acquisition costs, and ROI.Brand Content & Social Media: Develop brand-specific digital content plans, coordinate creative production, and ensure consistency across digital platforms.CRM & Consumer Engagement: Support targeted email campaigns, audience segmentation, customer journeys, and marketing automation initiatives.Influencer & Digital Partnerships: Coordinate influencer campaigns and digital collaborations, ensuring alignment with brand objectives and measurable outcomes.E-commerce Integration: Work with e-commerce teams to drive traffic, improve conversion rates, and support online sales through effective digital campaigns.Innovation & Optimisation: Identify emerging digital trends, AI-powered tools, and automation opportunities to improve marketing efficiency and effectiveness.Compliance: Ensure digital campaigns, advertising claims, and creative materials comply with applicable regulations and brand guidelines.What Makes You a Strong FitYou can independently develop a digital media strategy and take ownership of its execution.You understand how to adapt digital strategies to different brands, consumer segments, and commercial objectives.You have personally managed advertising campaigns and digital media budgets.You know how to translate performance data into practical decisions that improve campaign results.You are commercially minded and understand how digital marketing supports brand growth and sales.You combine creativity, analytical thinking, and hands-on execution.You can effectively manage multiple brands, campaigns, stakeholders, and deadlines.Must HaveBachelor's degree in Marketing, Digital Media, Communications, or a related discipline.5–7 years of progressive experience in digital marketing, preferably in healthcare, nutraceuticals, wellness, consumer health, or FMCG.Proven experience developing and executing digital media strategies across multiple brands or product categories.Hands-on expertise in Google Ads, Meta Ads Manager, paid social advertising, SEO, and SEM.Demonstrated experience managing digital media budgets and optimising campaign performance.Strong proficiency in Google Analytics 4 (GA4), digital performance reporting, and conversion analysis.Experience with audience segmentation, remarketing, A/B testing, and customer acquisition strategies.Working knowledge of CRM, email marketing, and automation platforms.Strong analytical, project management, communication, and stakeholder coordination skills.Nice to HaveExperience managing digital campaigns for healthcare, nutraceutical, wellness, or other regulated consumer products.Exposure to e-commerce platforms such as Amazon, Noon, or Shopify.Certifications in Google Ads, Meta Blueprint, HubSpot, or SEO.Familiarity with Canva, Figma, Adobe Creative Suite, or similar tools.Experience using AI-powered marketing and automation solutions.Interested?If you can combine digital strategy, creative thinking, and performance marketing to deliver measurable brand growth, we would like to hear from you.Apply through LinkedIn with your updated CV. Candidates who can demonstrate successful digital media strategies, campaign results, and measurable business impact will be particularly encouraged to apply.The employer's identity will be disclosed to shortlisted candidates during the recruitment process.