Digital Marketing Suppervisor

Digital Marketing Supervior Job DescriptionThe Digital Marketing Supervisor is responsible for planning, developing, executing, and optimizing the institution’s digital marketing activities to strengthen brand awareness, increase student engagement, generate qualified leads, and support student enrollment.The position is a hands-on role covering digital marketing strategy, social media, content creation, graphic design, photography, video production, and Meta advertising.Main Responsibilities1. Digital Marketing Strategy

• Develop and execute digital marketing plans aligned with the institution's goals.
• Plan campaigns for student recruitment, enrollment, programs, events, and brand awareness.
• Set campaign objectives, target audiences, budgets, and timelines2. Social Media Management
• Manage and grow the institution's Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Develop and manage monthly content calendars.
• Monitor audience engagement, growth, reach, and overall social media performance.3. Content Creation
• Develop creative and educational content for digital platforms.
• Create social media posts, reels, short videos, promotional videos, student stories, event content, and educational content.
• Ensure all content is accurate, engaging, professional, and consistent with the institution's brand.4. Graphic Design
• Create marketing and promotional materials for digital campaigns.
• Design social media posts, advertisements, banners, event materials, and other creative assets.
• Maintain consistent visual branding across all digital channels.5. Photography & Videography
• Plan and conduct photography and video shoots for classes, events, student activities, teachers, facilities, achievements, and promotional campaigns across campuses
• Edit photos and videos for social media and marketing purposes.
• Ensure high-quality visual content is produced consistently.6. Facebook / Meta Advertising
• Plan, launch, manage, and optimize Facebook/Meta advertising campaigns.
• Manage audiences, budgets, creatives, targeting, and campaign objectives.
• Monitor leads, reach, engagement, cost per lead, and conversion performance.
• Test and optimize campaigns to improve results.7. Student Recruitment & Lead Generation
• Develop digital campaigns to generate prospective student inquiries.
• Promote educational programs, courses, events, scholarships, and enrollment opportunities.
• Work closely with the Admissions team to improve lead quality and conversion.8. Analytics & Reporting
• Track and analyze digital marketing performance.
• Prepare regular reports on social media, advertising, leads, and campaign results.
• Identify opportunities for improvement and make data-driven recommendations.9. Coordination & Creative Leadership
• Coordinate with Admissions, Academic, Student Affairs, and Management teams.
• Lead the creative direction of marketing campaigns.
• Guide and support junior marketing, design, photography, or content team members when required.
• Coordinate with external suppliers, freelancers, or agencies when necessary.RequirementsEducation & Experience
• Bachelor's degree in Digital Marketing, Marketing, Communications, Media, Business, or a related field.
• Minimum 3–5 years of relevant digital marketing experience.
• Experience in the education sector is an advantage.
• Proven experience managing digital marketing campaigns and social media platforms.Technical Skills
• Strong knowledge of Facebook/Meta Ads and Meta Business Suite.
• Strong social media management skills, particularly Facebook, Instagram, TikTok, and YouTube.
• Strong skills in graphic design, photography, videography, and video editing.
• Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar tools.
• Good understanding of digital advertising, audience targeting, campaign optimization, and lead generation.
• Ability to use analytics and reporting tools to evaluate campaign performance.Professional Skills
• Strong creative thinking and ability to develop new content ideas.Apply Now!Please submit your application to the HR Department.📞 Phone/Telegram: 015526879📧 Email: aia.headofamin.hr@gmail.com* Candidates from educational fiels are preferredCampus Locations:👉Albert International Academy-Boeng Snor