Director, Public Relations (Hong Kong)

Role Overview Lead the Group’s public relations, brand communications and media relations across Hong Kong and overseas markets. As an A+H share listed company, the Group needs this role to build and maintain relationships with Hong Kong’s mainstream, financial and industry media, and to strengthen the company’s brand and reputation in international capital markets.Key ResponsibilitiesHong Kong media relations: Build and deepen a network across Hong Kong’s mainstream and financial media (TV, print, online) and KOLs, and set up regular channels for communication and announcements.Brand communications and PR planning: Own the Group’s external communications strategy for Hong Kong and overseas markets. Plan and run executive interviews, results announcements, major strategic launches and related campaigns.Financial PR and IR support: Work closely with the Investor Relations and Board Office teams to develop messaging that meets HKEX disclosure requirements, and protect the company’s reputation with the investment community.Media monitoring and crisis management: Set up a media and sentiment monitoring system for Hong Kong and overseas markets. When negative events arise, mobilise Hong Kong media resources quickly to manage the crisis effectively.Content leadership: Oversee the writing and review of Chinese and English press releases, PR articles and executive speeches, ensuring content is professional, accurate and suited to an international audience.RequirementsBachelor’s degree or above; Journalism, Communications, Public Relations, Finance, English or related majors preferred.10+ years of PR or media experience, including at least 5 years focused on the Hong Kong market.Strong, direct relationships with Hong Kong media, especially financial and mainstream outlets, and a solid understanding of how Hong Kong media operates.Experience with an HKEX-listed company, a major financial institution, or a leading financial PR consultancy (e.g. Wonderful Sky, Strategic Financial Relations) preferred.