General Manager of Marketing

General Manager, MarketingSydney | Melbourne | BrisbaneSenior Leadership TeamInfotrustInfotrust strives to be Australia's most trusted cyber security partner, helping organisations navigate with confidence through a changing digital world.We support private and public sector clients with secure-by-design managed IT and advanced cyber capability, including Offensive and Defensive Security, Governance, Risk & Compliance, and Strategic Technology Advisory. That work is anchored by an 24/7 Security Operations Centre and a specialised Digital Forensics and Incident Response team. Our values are Client First, Integrity, Collaboration and Accountability.The OpportunityInfotrust has deep cyber expertise and some of the most experienced practitioners in the market. We're looking for a senior marketing leader to make sure our brand reflects that, so the strength of our people and capability is clear to the executives and organisations we work with.As a member of the Senior Leadership Team, you'll lead the Brand and Marketing function and work closely with Sales, Delivery, Practice Leaders, and the Executive Leadership Team. You'll set the direction for how Infotrust shows up in the market, grow our executive presence, and connect marketing to commercial growth.Lead an integrated brand and marketing strategy, and make sure it's deliveredShape a brand, creative direction, and visual identity that reflect the depth of our cyber capabilityBuild Infotrust's presence with CIO, CISO, board and executive audiencesBring our experts to the fore through thought leadership, executive profiling and mediaPartner with Sales and Practice Leaders to generate qualified pipelineUse data and insight to guide investment across channels, campaigns and eventsOwn the digital ecosystem, including web, search, email, social and marketing automationLead and develop a team, with accountability for budget, suppliers and deliverySkills and ExperienceEssentialSenior marketing leadership experience in cyber security, technology services, managed services or another complex B2B environmentA track record of growing qualified pipeline and connecting marketing investment to revenueStrategic and hands-on: you set the direction and drive the executionExperience building brand authority and executive-level visibility, including media and thought leadershipThe creative judgement and confidence to back distinctive workComfort with data, including channel performance, ROI and attributionExperience leading teams and agencies, with accountability for budgetConfidence presenting to C-suite clients, Boards and external partnersA tertiary qualification in marketing, business, communications or a related field, or equivalent senior experienceDesirableA technology vendor background with strong demand generation and brand functionsExperience marketing cyber security or managed services offeringsExperience in a listed, regulated or government-facing environmentFamiliarity with CRM platforms and account-based marketingHow to ApplyApply via the link, or contact Kristen Brinker, Talent Acquisition Consultant, for a confidential conversation.