Growth & Distribution Lead

LEXAI IS HIRING: GROWTH & DISTRIBUTION LEADA commercially minded role focused on customer acquisition, partnerships, distribution and sustainable revenue.Position: Growth & Distribution Lead

Employment Type: Full-timeWork Arrangement: Hybrid — NigeriaReports To: COO, with strategic direction from CEOCompensation: ₦180,000–₦220,000 monthly, depending on experienceABOUT LEXAILEXAI is a Nigerian technology company building a business software platform to help individuals, entrepreneurs and established businesses formalize, organize and manage their operations.

Our platform brings together business registration resources, legal documents, compliance guidance, a business workspace and ShopBook for everyday records and inventory. We are launching in Nigeria, with international expansion as a longer-term ambition.ROLE PURPOSEWe are seeking a resourceful, commercially minded and execution-oriented Growth & Distribution Lead to own customer acquisition and distribution.This is not simply a social media management role. The successful candidate will identify customers, develop effective channels, build partnerships and convert attention into paying customers. Growth will be measured by customers, conversion and revenue—not just followers, impressions or engagement.KEY RESPONSIBILITIES1. Growth Strategy & Customer Acquisition- Develop and execute LEXAI’s growth and distribution strategy.- Identify and segment customers, including entrepreneurs, SMEs, startups and business owners.- Develop acquisition campaigns for LEXAI products.- Understand customer needs, motivations, objections and conversion barriers.- Build funnels from discovery through purchase and activation.- Test and improve acquisition strategies.2. Digital Marketing & Distribution- Plan and execute campaigns across Instagram, TikTok, Facebook, LinkedIn, Google and relevant channels.- Develop organic growth and paid acquisition strategies.- Coordinate advertising and monitor commercial performance.- Work with the content creator on educational, promotional and product content.- Develop landing-page and campaign messaging.- Identify SEO and organic acquisition opportunities.- Monitor channel performance and recommend improvements.3. Partnerships & Business DevelopmentBuild relationships with accountants, tax and business consultants, registration advisers, SME associations, entrepreneur communities, startup hubs, incubators, coworking spaces, business educators, content creators and professional service providers.- Develop a measurable referral programme with partner onboarding, tracking, incentives and reporting.4. Revenue & Conversion- Work towards agreed customer acquisition and revenue targets.- Develop campaigns for LEXAI’s CAC self-registration products.- Identify opportunities to cross-sell Workspace, ShopBook and other relevant services.- Improve conversion throughout the customer journey.- Work with customer success to understand purchase and activation barriers.- Monitor customer acquisition cost (CAC) and contribution margin.- Recommend pricing, packaging and promotional experiments based on evidence.5. Market Research & Competitive Intelligence- Monitor competitors and market developments.- Identify emerging business needs and underserved segments.- Research distribution opportunities and customer buying behaviour.- Recommend positioning and campaign improvements based on market evidence.6. Reporting & Collaboration- Submit weekly growth and distribution reports.- Track campaign expenditure and results.- Work closely with CEO and COO.- Coordinate campaign production with the content creator.- Share customer objections and market insights with the product team.- Maintain a growth calendar and campaign tracker.FIRST 90-DAY EXPECTATIONSDays 1–14 — Research & StrategyUnderstand LEXAI’s products, positioning and customers; develop customer personas and acquisition priorities; audit digital channels and assets; prepare a practical 90-day strategy; identify partnership opportunities; establish baseline metrics.Days 15–30 — Execution & ValidationLaunch initial campaigns; begin consistent educational and product distribution; start partner outreach; test messaging and landing pages; establish weekly reporting; generate measurable enquiries and initial paid conversions.Days 31–60 — OptimizationIdentify promising channels; improve messaging and conversion; expand referral partnerships; monitor CAC; develop repeatable enquiry-to-purchase processes; work with customer success to address barriers.Days 61–90 — Growth SystemPresent evidence of channels generating customers; establish repeatable partner acquisition; recommend where spend should rise or fall; report acquisition and revenue performance; present the next-quarter growth strategy.Targets will be agreed based on product readiness, budgets and baseline data. Candidates should not promise arbitrary sales figures without supporting assumptions.KEY PERFORMANCE INDICATORS- New paying customers acquired.- Revenue attributable to growth activities.- Lead-to-customer and landing-page conversion rates.- Channel performance and distribution.- Active partners and partner-generated sales.- CAC and contribution margin.- Campaign delivery against agreed schedules.- Quality and usefulness of market insights.- Contribution to product activation and retention.Followers, likes and impressions may be monitored but are not primary success measures.REQUIRED QUALIFICATIONS & EXPERIENCE- Demonstrable experience in growth marketing, digital marketing, business development or customer acquisition.- Strong understanding of digital distribution channels.- Experience planning and executing campaigns.- Ability to interpret data and make commercially sound decisions.- Strong communication, negotiation and presentation skills.- Ability to build business relationships.- Good understanding of Nigerian consumers and SMEs.- Ability to work independently and own outcomes.- Strong organization and reporting skills.SaaS, fintech, legal-tech, business services or SME-focused experience is an advantage. A degree or certification may be beneficial, but demonstrated ability and practical experience carry significant weight.IDEAL CANDIDATEWe seek someone commercially ambitious, creative yet analytical, comfortable experimenting and learning from setbacks, resourceful with limited budgets, proactive, interested in technology and business development, able to translate product value into compelling messaging, and confident engaging business owners and partners.Candidates should demonstrate measurable commercial results where possible.PRACTICAL ASSESSMENTScenario: LEXAI is introducing a ₦10,000 self-service CAC registration kit for Nigerian entrepreneurs. It guides customers through preparation and self-registration; statutory government charges are separate.Assignment: Develop a 14-day acquisition campaign using an illustrative ₦50,000 advertising budget. Include:- Target customer segments.- Customer problem and marketing message.- Distribution channels.- At least five content/campaign ideas.- Customer acquisition funnel.- Referral partner approach.- Landing-page approach.- Estimated metrics and assumptions.- Success measurement.- Changes you would make if the campaign generated no sales.Explain your reasoning; attractive graphics or generic marketing ideas alone are insufficient.COMPENSATION & BENEFITSProposed monthly compensation is ₦180,000–₦220,000, depending on experience and demonstrated ability.Performance-based incentives may be tied to agreed commercial objectives. Incentives will be documented separately with clear attribution, payment and performance terms.The role offers an opportunity to help shape the commercial growth of an ambitious Nigerian technology company.APPLICATION REQUIREMENTSSubmit:- Updated CV.- Short introduction explaining your suitability.- Relevant campaign examples or portfolio.- Evidence of measurable results, where available.- Expected monthly compensation.- Availability and preferred working arrangement.Shortlisted candidates will receive the practical assessment and be invited to interview.CLOSINGLEXAI is looking for someone who wants to build, not simply occupy a position. We want a growth professional who takes ownership, thinks commercially, builds relationships, experiments intelligently and helps establish LEXAI as a recognized, trusted business technology platform.If you can turn a useful product into a growing customer base and sustainable revenue, we want to hear from you.LEXAIFormalizing businesses across Nigeria.