Growth Marketing Associate (Entry-Level / Fresher Role)

About Tacheon:Founded in 2017, Tacheon is a growth-as-a-service consulting firm that helps brands with all things growth.Tacheon has four core verticals:1. Fractional Chief Growth OfficerWe work with early-stage and growth-stage consumer brands as a Fractional Chief Growth Officer and drive all growth initiatives from process optimization to pricing, distribution and promotion strategies. These include product portfolio optimization, building processes and structure to scale, sharpening brand and product communication and efficiently scaling customer acquisition and retention.2. Digital Transformation & Growth Strategy ConsultingWe work with enterprise brands and help them build capability in their growth and marketing teams and solve specific growth challenges.3. Data Warehousing and AnalyticsWe help businesses reduce their time from data to actionable insight by building a data warehouse with data from all business data sources, along with customized dashboards and alerts.4. Generative AI ConsultingWe have been working in the AI space since 2019 when we launched Smacient, a portal to help marketers leverage AI to be more productive and efficient. Today, Smacient has evolved into a solutions provider to help businesses leverage generative AI for business efficiency and growth. While we work on AI implementation at Smacient, we focus on AI consulting and advisory at Tacheon.Why This Role is Perfect for Freshers Who Want to Build a Career in Growth Marketing:Learn by doing: Get hands-on experience executing real growth marketing campaigns for both startups and established brands from day oneMaster the fundamentals: Build a strong foundation in performance marketing, content marketing, analytics, and growth tactics before moving into strategic rolesAccelerated learning curve: Exposure to diverse industries, marketing channels, and growth tactics that would typically take years to accumulateSee the full picture: Work across the entire growth marketing funnel - from acquisition to retention - and understand how all the pieces fit togetherVariety and impact: Work on multiple brands and campaigns simultaneously, gaining breadth of experience quickly

What You'll Do

As a Growth Marketing Associate, you'll be the execution engine supporting growth initiatives for our partner brands. This is a hands-on, learn-by-doing role where you'll execute campaigns, analyze results, optimize performance, and gradually build the expertise needed to eventually develop growth strategies yourself.Important: This is NOT a strategic advisory role. You won't be asked to "develop strategies" or "advise clients" - that comes with experience. Instead, you'll focus on executing the growth playbook, learning what works and why, and building your marketing fundamentals.Core Responsibilities:1. Marketing OperationsWork with agencies on performance marketing campaigns across channels (Meta, Google, Amazon, etc.) under senior guidanceCoordinate with agency partners to implement campaigns, track deliverables, and ensure timely executionCreate and manage campaign briefs, creative requests, and project timelinesMonitor campaign performance daily and flag issues or opportunities to the teamHelp implement A/B tests and experiments designed by senior team members2. Content & Creative SupportSupport content creation for social media, email campaigns, and website copyReview creative deliverables from agencies for brand alignment and qualityCoordinate influencer collaborations including outreach, negotiation support, and campaign trackingMaintain content calendars and ensure consistent publishing across channels3. Data Analysis & ReportingPull data from marketing tools (Google Analytics, Meta Ads Manager, Shopify, etc.) and create performance reportsTrack KPIs including CAC, ROAS, conversion rates, and customer retention metricsBuild and maintain dashboards in Google Sheets/Excel to monitor campaign performanceIdentify trends and patterns in data and share findings with the teamLearn to connect data insights to business outcomes and marketing optimizations4. Research & Competitive IntelligenceConduct market and competitor research to support campaign planningTrack competitor campaigns, promotions, and messaging across channelsResearch new marketing tools, platforms, and emerging channels for potential testingCompile research findings into actionable briefs and presentations5. Project Coordination & OperationsCoordinate between internal teams, partner brands, and external agencies to keep projects on trackSchedule and prepare materials for client meetings and campaign reviewsMaintain organized documentation of campaigns, learnings, and best practicesSupport product launch activities including pricing analysis and go-to-market planningWhat We're Looking For:Educational Background & ExperienceFresh graduate or 0-1 year of experience in marketing, digital marketing, or related fieldsInternship or project experience in digital marketing, social media, or analytics is a plus but not requiredCore Skills RequiredExcel/Google Sheets proficiency: Must be comfortable with formulas, pivot tables, and data manipulationStrong written communication: Ability to write clear, concise copy for emails, social posts, and reportsBasic analytical thinking: Comfortable working with numbers and drawing insights from dataDigital fluency: Familiar with social media platforms, e-commerce, and digital marketing conceptsPresentation skills: Can create clear, visual presentations in PowerPoint/Google SlidesPersonal AttributesExecution-oriented: You enjoy getting things done and take pride in delivering quality work on timeDetail-obsessed: You catch errors others miss and maintain high standards in your deliverablesHungry to learn: You're genuinely curious about marketing, ask lots of questions, and seek feedback activelyProactive problem-solver: When you encounter obstacles, you try to find solutions before escalatingAdaptable & resilient: Comfortable with changing priorities and learning from mistakesTeam player: Collaborative, receptive to feedback, and contributes positively to team cultureBonus Points ForFamiliarity with marketing tools like Google Analytics, Meta Ads Manager, etc.Basic knowledge of paid advertisingExperience running personal social media accounts or small campaignsInterest in D2C brands, e-commerce, or consumer marketingWhat You'll Learn & Develop:This role is designed to build comprehensive growth marketing fundamentals. Over your first 12-18 months, you'll develop expertise in:Performance marketing: Hands-on experience with Meta Ads, Google Ads, Amazon Advertising, and other paid channelsMarketing analytics: How to measure, track, and optimize campaigns using dataContent & creative: What makes effective marketing copy, visuals, and messagingCustomer acquisition: The full funnel from awareness to conversion and what drives performance at each stageRetention marketing: Email marketing, loyalty programs, and strategies to keep customers coming backE-commerce operations: How online businesses work, from product launches to promotional planningMarketing tools & platforms: Proficiency in industry-standard tools and analytics platformsCampaign optimisation: How to test, learn, and improve marketing performance systematicallyImportant: This is an entry-level execution role designed specifically for fresh graduates or candidates with 0-1 year of experience. If you're looking for strategic or senior positions, this is not the right role.We look forward to helping you build the foundation for a successful career in growth marketing!