Growth Marketing Manager

About the RoleBROOT Consulting is seeking an experienced Growth Marketing Manager to build and drive coordinated marketing and demand-generation activities that deliver measurable growth outcomes across our consulting and executive learning businesses, client engagements, and strategic and emerging initiatives. The role combines strategic marketing thinking with hands-on execution, integrating organic and paid digital marketing, targeted outreach, thought leadership, partnerships, campaigns and other relevant channels to attract, engage, qualify and nurture prospective clients and audiences. You will take ownership of translating growth priorities into actionable campaigns, developing the systems that support lead generation and nurturing, and working closely with commercial and delivery teams to ensure marketing efforts contribute to qualified opportunities and business growth.Key Responsibilities1. Integrated Growth Strategy & Campaign ManagementDevelop and execute integrated marketing and demand-generation plans aligned with BROOT's business priorities, target markets and approved growth objectives.Design and manage end-to-end campaigns for consulting solutions, executive learning programmes and other strategic initiatives.Combine relevant organic, outbound, inbound, partner-led and paid channels based on audience, commercial objectives and campaign economics.Develop campaign briefs, execution plans, schedules, budgets and conversion pathways, ensuring timely implementation and continuous improvement.Apply differentiated B2B and B2C approaches where appropriate, with institutional business development as the primary commercial priority.2. Demand Generation, Lead Management & Conversion SupportGenerate and capture relevant leads through targeted campaigns, account-based marketing, digital platforms, professional networks, events and other suitable channels.Develop audience segmentation, contact acquisition and lead-nurturing processes across BROOT's market engagement activities.Build and manage email marketing, targeted outreach, landing-page conversion and other lead-generation mechanisms.Establish lead qualification, tracking and timely handover processes with the Commercial Development function.Coordinate marketing follow-up and nurturing activities to sustain engagement and progress prospects towards qualified commercial conversations.3. Marketing Partnerships & Market ActivationIdentify and activate relevant professional associations, institutional networks, communities and marketing/distribution partners.Develop joint promotional activities, partner-enabled campaigns and audience activation initiatives.Support the market launch, positioning and promotion of BROOT's solutions, programmes and initiatives.Coordinate relevant thought-leadership distribution, executive events, webinars and other market engagement activities.Track partnership activation and its contribution to audience development, qualified demand and other agreed outcomes.4. Growth Operations, Analytics & OptimisationEstablish and maintain reliable marketing contact, audience and lead records, with appropriate segmentation, permissions and engagement history.Manage marketing-related CRM processes, campaign tracking, lead-source attribution and nurturing workflows.Monitor campaign performance, lead quality, conversion rates, acquisition costs and channel effectiveness.Produce actionable growth reports that distinguish marketing activities from qualified demand and commercial outcomes.Use performance evidence, market intelligence and experimentation to improve campaigns and resource allocation.5. Cross-Functional Execution & CoordinationWork closely with cross-functional teams to execute growth priorities.Translate campaign requirements into clear briefs for content, design, video, website and other supporting resources.Coordinate contributors, dependencies, deliverables and timelines to maintain execution quality and consistency.Support marketing and growth assignments for client projects within approved priorities and resource allocations.Required Experience & CapabilitiesWe are looking for a commercially minded, execution-orientated professional who brings:Minimum of 5 years' relevant experience in growth marketing, demand generation, integrated marketing or related functions, with demonstrable ownership of campaigns and outcomes.Strong capability in B2B demand generation, preferably within consulting, professional services, executive education, enterprise solutions or other relationship-driven businesses.Proven experience planning and executing multichannel marketing campaigns that generate qualified leads, enquiries, applications or measurable commercial opportunities.Practical expertise in organic digital marketing, email marketing, targeted outreach, audience development, partnerships and paid campaign management.Sound understanding of account-based marketing, lead qualification, CRM, marketing automation and lead nurturing.Ability to develop and activate marketing or distribution partnerships with measurable results.Strong analytical capability, including campaign tracking, conversion analysis, reporting and optimisation.Experience coordinating digital, creative and content-production resources to deliver integrated campaigns.Strong business writing, communication, presentation and project-management skills.Proficiency with relevant CRM, email marketing, digital analytics, advertising and productivity tools.What Success Looks LikeThe successful candidate will be expected to:Establish a consistent, measurable approach to BROOT's integrated marketing and demand-generation activities.Deliver targeted campaigns that generate relevant engagement, qualified leads and actionable commercial opportunities.Strengthen contact acquisition, segmentation, lead capture, nurturing and CRM discipline.Develop and activate productive marketing and distribution partnerships.Improve campaign effectiveness through performance analysis, experimentation and optimisation.Build repeatable marketing processes that can support multiple business initiatives.