Growth Marketing Specialist

Position: Growth Marketing SpecialistExperience: 0–2 Years (Freshers with exceptional skills are encouraged to apply)Employment Type: Full-Time

Location: On-Site – HyderabadShift: Rotational Shift (Based on Project Requirements)About the RoleWe are looking for a technically skilled Digital Marketing Specialist who understands how to generate measurable business growth through data-driven marketing strategies.This role is ideal for someone who enjoys experimenting, analyzing, optimizing, and scaling digital campaigns across multiple channels.

Whether you have industry experience or have built strong practical skills through internships, freelance work, certifications, or personal projects, we would like to hear from you.If you enjoy solving marketing problems using analytics, automation, SEO, paid advertising, and AI-powered tools, this role is for you.What You'll DoPlan, execute, and optimize digital marketing campaigns.Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms.Perform keyword research and implement both On-Page and Off-Page SEO strategies.Conduct technical SEO audits and resolve website optimization issues.Improve website performance, indexing, crawlability, and Core Web Vitals.Monitor campaign performance using Google Analytics (GA4), Google Search Console, and other analytics tools.Create reports and dashboards to measure KPIs and marketing ROI.Build and optimize landing pages for higher conversion rates.Perform A/B testing to improve campaign and website performance.Implement conversion tracking using Google Tag Manager.Execute email marketing and marketing automation campaigns.Optimize conversion funnels and customer acquisition strategies.Research competitors and identify new growth opportunities.Collaborate with the design, content, and development teams.Stay updated with the latest digital marketing trends, AI tools, and search engine algorithm updates.Required Technical SkillsWe expect candidates to have hands-on knowledge in most of the following:Search Engine Optimization (SEO)Keyword ResearchOn-Page SEOOff-Page SEOTechnical SEOLocal SEOSchema MarkupLink BuildingSEO AuditsWebsite Speed OptimizationCore Web VitalsPaid AdvertisingGoogle AdsMeta Ads (Facebook & Instagram)LinkedIn AdsRemarketing CampaignsPerformance MarketingCampaign Budget OptimizationAnalytics & TrackingGoogle Analytics (GA4)Google Search ConsoleGoogle Tag ManagerConversion TrackingUTM TrackingKPI ReportingDashboard CreationWebsite & CMSWordPressLanding Page OptimizationBasic HTML/CSS knowledgeWebsite Performance OptimizationEmail & AutomationEmail MarketingMarketing AutomationCRM IntegrationLead Nurturing CampaignsContent & AIContent StrategyAI-assisted Content CreationPrompt Engineering for MarketingBasic CopywritingContent OptimizationAdditional SkillsConversion Rate Optimization (CRO)A/B TestingCompetitor AnalysisFunnel OptimizationData AnalysisMarketing ResearchPreferred QualificationsBachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.Certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, SEMrush, or similar platforms are a plus.Portfolio, case studies, internship experience, freelance work, or personal projects demonstrating digital marketing skills are highly valued.What We're Looking ForAnalytical mindset with strong problem-solving skills.Curiosity to learn and adapt to new technologies.Ability to work with data and make informed decisions.Excellent communication and teamwork.Self-motivated with strong attention to detail.Passion for continuous learning in digital marketing and AI.Why Join Us?Work on real business growth campaigns.Gain hands-on experience with industry-leading marketing tools.Learn from experienced professionals.Opportunity to work across multiple industries and international clients.Career growth based on performance and skill development.Exposure to AI-powered marketing workflows and automation.