Head of Marketing

Head of Marketing£60,000 (including car allowance) + Bonus + BenefitsRuncorn / Manchester – Hybrid WorkingTrustTech Recruitment are working with an established and growing IT Managed Service Provider who are looking for a Head of Marketing to join their team. As a Head of Marketing, you will be responsible for developing and delivering a commercially focused marketing strategy, driving lead generation, increasing brand awareness and creating new business opportunities. This is an excellent opportunity for an ambitious marketing professional to take full ownership of the marketing function and play a key role in driving business growth.Key responsibilities:Develop and implement a comprehensive B2B marketing strategy focused on demand generation, lead acquisition and sales pipeline growth.Take ownership of marketing performance, setting measurable targets and reporting on campaign effectiveness and commercial results.Plan, manage and execute multi-channel marketing campaigns across digital, social media, email, events and paid advertising.Manage and optimise digital marketing activity, including SEO, PPC, LinkedIn, website performance and marketing automation.Produce engaging marketing content, thought leadership articles and targeted communications aimed at senior business decision-makers.Work closely with sales and account management teams to generate qualified leads and improve conversion rates.Plan and deliver customer events, webinars, networking sessions and targeted marketing initiatives.Oversee external marketing agencies, suppliers and creative partners, reviewing performance and identifying opportunities for improvement.Manage marketing budgets and ensure campaigns deliver a strong return on investment.Work with technology vendors and channel partners to maximise joint marketing campaigns and available marketing development funding.Analyse market trends, customer behaviour and campaign data to identify new commercial opportunities.Take responsibility for developing the marketing function, with the potential to recruit and manage an internal team as the business expands.Key skills required:Proven experience in B2B marketing, demand generation or marketing management, ideally within an MSP, IT services, SaaS or technology business.Demonstrable track record of generating qualified leads and delivering measurable sales pipeline growth.Strong hands-on experience across digital marketing channels, including SEO, PPC, LinkedIn, email marketing and paid social.Experience using CRM systems, marketing automation platforms and analytics tools to measure campaign effectiveness.Excellent understanding of B2B marketing strategies, lead nurturing and customer acquisition.Strong content creation, copywriting and communication skills, particularly when targeting senior business stakeholders.Experience managing marketing budgets, external agencies and third-party suppliers.Ability to analyse performance data, track KPIs and present marketing results to senior management.Knowledge of partner marketing, vendor campaigns and marketing development funds (MDF) would be advantageous.Experience organising and delivering B2B events, webinars and customer engagement campaigns.Strong commercial awareness, organisational skills and the ability to work autonomously.A proactive, results-driven approach with the confidence to take ownership of marketing strategy and execution.The Head of Marketing role is perfect for someone who is looking to develop their skills within a well-established technology business and take the next step into a senior leadership position. The company are offering a package of up to £60,000 including car allowance, plus bonus and additional benefits, alongside significant autonomy, direct exposure to senior leadership and the opportunity to build and develop the marketing function. The position offers hybrid working from Runcorn, with regular travel to Manchester, providing flexibility alongside the opportunity to collaborate with commercial and technical teams.If you're a Head of Marketing, or an experienced Marketing Manager looking to take the next step in your career, and you're looking for an exciting new role, please apply for immediate consideration!