Head of Marketing

Head of Marketing | High-Growth Non-Bank LenderProfusion Group has been exclusively retained to appoint a Head of Marketing for a market-leading fintech that has spent more than a decade quietly building one of Australia's most respected non-bank lending businesses.Having funded billions of dollars in transactions and supported thousands of Australian businesses, the organisation is entering an exciting new phase of growth, creating a rare opportunity for a commercially minded marketing leader to make a genuine impact.Marketing sits at the heart of the growth strategy and is viewed as a revenue-generating function with a direct influence on originations, customer acquisition and long-term business performance.The OpportunityReporting directly to the leadership team, you will be responsible for developing and executing the marketing strategy that drives loan book growth, increases originations and enhances customer lifetime value.This role is ideal for a hands-on leader who thrives in high-growth environments. You'll have the autonomy to shape strategy, build capability and deliver outcomes, while remaining close enough to the detail to execute and optimise initiatives in real time.

Key Responsibilities

Develop and execute a marketing strategy directly aligned to loan book growth, revenue generation and profitability.Drive broker and third-party channel engagement through targeted campaigns, content and sales enablement initiatives that increase accredited broker numbers and origination volumes.Optimise the end-to-end customer acquisition funnel, from brand awareness and lead generation through to application, approval and settlement.Design and implement data-led lifecycle marketing programs that deepen customer relationships and maximise retention and lifetime value.Strengthen brand positioning and market differentiation, ensuring the business remains a preferred funding partner for brokers, introducers and SME clients.Leverage customer insights, analytics and performance data to continually improve conversion, engagement and marketing effectiveness.What We're Looking For:Proven marketing leadership experience within a non-bank B2B lending environment is essential for success in this role.Strong expertise across digital acquisition, performance marketing, broker engagement, customer lifecycle marketing and brand strategy.A highly commercial mindset with a demonstrated ability to connect marketing investment directly to revenue, originations and growth outcomes.Strategic thinker with a hands-on approach who is equally comfortable developing vision and executing delivery.Strong analytical capability, with experience using data and customer insights to drive decision-making and optimisation.Thrives in fast-paced, entrepreneurial environments where agility, initiative and ownership are highly valued.Why Join?Lead marketing for a well-established fintech with significant growth momentum and a proven track record of success.Work directly alongside an ambitious leadership team and play a key role in shaping the next phase of business growth.Enjoy significant autonomy, ownership and influence in a high-impact leadership position.Build and evolve the marketing function during a pivotal stage of national and international expansion.If you're a commercially driven marketing leader with deep non-bank lending experience and a passion for growth, we'd love to hear from you.Apply via the link below.We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.