Head of Marketing

Company Description Ziipline is a UK-based Salesforce partner focused on delivering measurable outcomes for its customers. Recognised as Salesforce’s FY2027 Global Partner of the Year for Customer Value, the company specialises in complex transformation programs across Financial Services, Healthcare and Life Sciences, Public Sector, and Media & Entertainment. Founded in 2023 by a team with over 20 years of Salesforce ecosystem experience, Ziipline has grown into one of the UK’s largest independent Salesforce partners with 80 consultants and technical innovators. Customers choose Ziipline for its senior-led teams, low-ego culture, and deep Salesforce expertise, supported by proprietary methods, accelerators, and AI-enabled delivery. As a proud member of Pledge 1%, Ziipline embeds giving into its culture through volunteering and charitable donations.Role Description We are looking for an experienced Head of Marketing, to take ownership of our marketing strategy, continue to build our market presence and turn our expertise, customer successes and strategic partnerships into a consistent engine for growth.You'll work as part of the Ziipline leadership team and alongside our founding team to turn GTM strategy into action. Deciding where we focus, what we say and how we show up, ensuring marketing contributes to Ziipline's commercial goals. We're looking for someone who can think creatively and strategically and execute across: multi-channel campaigns, content development, event activation, elevating customer stories and continually improving how Ziipline goes to market.Marketing Strategy & PlanningOwn and develop Ziipline's marketing strategy and annual marketing planWork closely with the Co-Founders and Head of Growth & Partnerships to align marketing activity with company growth prioritiesTurn our industry, technology and partnership strategies into clear GTM campaignsEstablish and own the Ziipline marketing budget and measures of success, including ROI across a blend of marketing activityBrand, Content & CommunicationsOwn and be a guardian of Ziipline's brand, positioning and messaging (internally and externally)Build a consistent content engine across LinkedIn and the Ziipline websiteWork with customers, clients and the team to turn our expertise into compelling market-facing contentIdentify and develop customer success stories, case studies and proof points, and get them amplified across the relevant channelsEnsure Ziipline has a distinctive and consistent voice in the market, and is seen as an industry thought leaderCampaigns & PipelineBuild and execute integrated campaigns aligned to Ziipline's priority industries, propositions and technology partnershipsPartner closely with the Ziipline commercial team to turn campaign activity into qualified pipelineTrack and report on campaign-influenced pipeline and ROIEvents & PartnershipsOwn the strategy and execution of Ziipline's events programme, built around clear target accounts, audiences and commercial outcomesBring our technology partnerships to life through joint partner events and content, maximising the value of these before, during and after they happenSupport major partner and industry moments where Ziipline needs a strong market presence