Head of Marketing (incl. Digital) (Real Estate Developer)

Role OverviewWe’re looking for a Head of Marketing to lead brand, digital and project marketing across our residential and commercial portfolio. You’ll own the marketing strategy end to end, from project launch to sales conversion, and work closely with Sales, Development and Leadership to drive demand and grow the brand in the UAE and international markets.Key ResponsibilitiesDevelop and deliver the annual marketing strategy, budget and plan in line with sales targetsLead project launches end to end: positioning, naming, branding, campaigns and launch eventsOwn digital marketing, including performance marketing, SEO/SEM, paid social, CRM, website and lead generationDrive lead quality and conversion, working closely with Sales and broker channelsManage brand identity and consistency across all touchpointsOversee content, PR, media relations and sponsorshipsManage agencies, from creative and media to digital and PR, and keep budgets under controlTrack and report ROI, cost per lead and campaign performance to leadershipRun broker and channel-partner marketing programmes and roadshows, in the UAE and internationallyBuild, lead and develop a high-performing marketing teamRequirements10+ years in marketing, with at least 4 years in a senior leadership roleEssential: experience with a UAE real estate developerProven track record of successful project launches and off-plan sales campaignsStrong digital and performance marketing expertise, including Google, Meta, CRM and marketing automationData-driven, with experience managing large budgets and agency relationshipsExcellent stakeholder management and leadership skillsBachelor’s degree in Marketing, Business or a related field; an MBA is a plusArabic is an advantageWhat’s on OfferCompetitive tax-free package plus performance bonusA senior role with direct access to leadershipThe chance to shape the brand of a growing developer