Head of Marketing - Luxury Real Estate Developer

Reporting To: Chief Marketing Officer (CMO)About The ClientOur client is a Dubai-based real estate developer focused on creating thoughtfully designed homes for modern living. Its development philosophy combines timeless architecture, human-centric planning, and quality-led design. The business places strong emphasis on integrating wellbeing into everyday living and creating spaces that balance functionality, comfort, and enduring value. The organisation is building its market presence with a focus on design excellence, customer experience, and long-term relevance.Role PurposeThe Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands-on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.Key ResponsibilitiesBrand Building & Trust CreationAct as the brand ambassador, ensuring credibility, consistency, and trust in the marketPosition the brand as a luxury, European-inspired, design-led developer with strong local relevanceDevelop compelling brand narratives focused on aspiration, reliability, and long-term valueDemand Strategy & Funnel OwnershipDesign and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → AdvocacyIdentify micro-engagement touchpoints across digital and physical platformsImplement tracking and analytics to monitor behaviour and optimise performancePartner with Sales to align marketing output with revenue objectivesDigital, Social & Physical PresenceOversee social media, SEO, website content, digital campaigns, and physical branding initiativesEnsure consistent brand representation across all touchpointsLocalise content while maintaining a premium European design identityCampaign Planning & ExecutionLead integrated campaigns for branding, project launches, and sales-driven initiativesDefine media mix, messaging frameworks, and budget allocationMonitor campaign performance and continuously optimise ROISponsorships & PartnershipsIdentify strategic sponsorships aligned with luxury, lifestyle, and cultureBuild partnerships with media platforms, luxury brands, and cultural institutionsEnsure all collaborations enhance brand equity and visibilityLeadership & Team BuildingBuild and lead high-performing teams across brand, performance, content, and partnershipsCollaborate closely with the Head of Digital for world-class creative executionManage agencies, vendors, and consultants effectivelyKey Deliverables (18-24 Months)Establish a trusted luxury brand presenceCreate a fully measurable and scalable sales funnelDeliver strong digital and physical brand visibilityExecute successful project and brand launchesDevelop high-impact strategic partnershipsKey Performance Indicators (KPIs)Brand awareness, perception, and trustProject launch effectiveness and sales enablementBrand consistency and qualityMarketing ROI and budget controlTeam and partner performanceRequirementsQualifications & Experience10-15+ years of senior marketing leadership experienceBackground in real estate development, luxury, lifestyle, hospitality, or premium brandsProven experience building brands at early or growth stagesStrong digital, performance marketing, and analytics expertiseExcellent leadership, stakeholder management, and execution capabilityBenefitsAn executive-level compensation package aligned with UAE market standards.